Day 1 · Wednesday 30 September 2026
Crawling
13 sessions and 545 claims from Wednesday 30 September 2026.
- Sessions
- 13
- Claims
- 545
- Confirmed or consistent
- 217
- Not in docs
- 77
Agenda
- 11:00
Welcome and opening keynotes
Lino Cattaruzzi, President, Google Iberia
Covers two agenda slots: the 11:00 Welcome (event host) and the 11:20 Opening keynote by Lino Cattaruzzi, named in the host's on-stage hand-over; he also presented the Larry Page quote and the five ecosystem principles. Transcript from a second attendee recording; an audio recording covers the keynote from its first minute to the end.
- 11:35
What's new in the world of Search
Gary Illyes, Search Relations
Speaker from his self-introduction at the start of the talk, in a second attendee recording.
- 11:45
How Search works and where's AI?
Cherry Prommawin, Gary Illyes, Search Relations
Cherry Prommawin presented crawling, indexing and serving in classic Search and Gary Illyes the AI parts (his hand-over and her self-introduction at the start). Transcript from a second attendee recording.
- 13:10
Lightning session A: Automation and AI
James Powley, Rafael Kovashikawa, Kira Breuer, Carlos Ortega, Thiago Pojda, other community speakers
Hosted by Gary Illyes and Cherry Prommawin. Seven talks: AI automation in agency SEO work (James Powley, SEO Director, Blue Array: self-introduction and hand-over); LLM errors on search data (Rafael Kovashikawa, AI Engineer & SEO Specialist, FUSE: hand-over 'Raphael', the only Rafael on the official speaker list); an LLM fix loop for structured data (a live demo with Google's Rich Results Test); automating monthly SEO reports (Kira Breuer, SEO Manager, Greven Medien GmbH & Co. KG: hand-over 'Kiran' in the speech-to-text and her self-description as an SEO manager at a local agency in Cologne, matched to the only Kira on the official speaker list, whose job and city agree); preparing sites for humans and AI agents (Carlos Ortega, Freelance SEO Consultant: the next speaker's back-reference 'as we were just shown by Carlos', the only Carlos on the official speaker list); GEO and its metrics (Thiago Pojda, SEO Director & Entrepreneur, SIXT SE: the host's hand-over and his self-introduction); AI search as a funnel. The other speakers were not named. Transcript from a second attendee recording and an audio recording; no slides photographed.
- 14:05
How crawling works
Cherry Prommawin, Gary Illyes, Search Relations
Speakers from on-stage hand-overs between the two and the host's thanks to Gary and Cherry. Transcript from a second attendee recording; two audio recordings cover the talk except for about three minutes before the crawling infrastructure part.
- 14:35
How crawling errors affect Search
Cherry Prommawin, Gary Illyes, Search Relations
Cherry Prommawin presented the status codes and Gary Illyes the DNS, network, CDN and soft 404 errors (on-stage hand-overs; the host thanked both). Transcript from a second attendee recording and a complete audio recording.
- 15:10
How Google interprets robots.txt
Google
Audio recording from the first minutes of the talk to its end, including a robots.txt quiz; the speaker is not named in the recording. The unknown-line slide stays with this talk: the recording reads out its example and value, although the photo's time stamp falls a few minutes after the hand-over to Lightning session B.
- 15:30
Lightning session B: Robots.txt
Dave Smart, other community speakers
One community talk was recorded: robots.txt pitfalls seen in the wild (Dave Smart, Tech SEO, Tame the Bots: the host's hand-over, his self-introduction and the official speaker list). The audio recording ends during his talk.
- 15:40
- 16:00
How Google thinks about crawl budget
Cherry Prommawin, Search Relations
The second attendee recording starts mid-talk, so the opening is from slides only.
- 16:20
Lightning session C: Crawling
Tobias Schwarz, Jovana Avramovic
Two community talks were recorded: similar URLs (Tobias Schwarz, CTO and Founder, Audisto, from his self-introduction) and why technical SEO still matters in AI search (Jovana Avramovic, SEO Consultant: hand-over 'Joanna' in the speech-to-text, matched to the official speaker list). Transcript from a second attendee recording.
- 16:35
Q&A
John Mueller, Gary Illyes, Search Relations
Panel named in the moderator's invitation ('John and Gary'); an answer carries a name only where an on-stage cue names its speaker. Audience questioners are not named. Transcript from a second attendee recording; two audio recordings cover most of the panel as well (from the AI crawlers question to the llms.txt answers, and from the Search Console API answer to the end).
- 17:25
- Time not recorded
Day 1, session not recorded
Points from my notes where I did not write down which session they came from.