Day 3 · Friday 2 October 2026
Serving: Ranking, Search Console, and Performance
17 sessions and 713 claims from Friday 2 October 2026.
- Sessions
- 17
- Claims
- 713
- Confirmed or consistent
- 286
- Not in docs
- 139
Agenda
- 10:00
Checkin and Networking
- 10:15
Welcome to serving and ranking day!
Google
One slide with the day's journey through serving: query understanding, retrieval, ranking and search features. No recording.
- 10:25
Making sense of users' queries
John Mueller, Gary Illyes, Search Relations
Two parts: query understanding (language, synonyms, entities, query rewriting, query fan-out) by John Mueller, then retrieval from the index (posting lists, language, country and quality signals) by Gary Illyes. Speakers from on-stage references: a later talk called the first part John's talk, and the first part ended by handing over to Gary.
- 10:45
Lightning session K: Facets of quality
Community speakers
Only one community talk was recorded: writing for people rather than for search-engine metrics, with a case study from the speaker's own company. The other talks of this block were not captured.
- 11:15
- 11:45
Uncovering Trustworthy Experiences on Discover
Google
Slides only: Discover eligibility, E-E-A-T and large image requirements. No recording; the presenter is not named on the photographed slides.
- 12:00
What are quality updates
Google
Why Search changes: feature updates, core updates and spam updates, and what recovery means. The speaker is not named.
- 12:10
Lunch
- 13:10
Quality prevails
Nothing captured; speaker and format unknown.
- 13:25
How Search results are born
Gary Illyes, Search Relations
Search features, rich results and structured data. Speaker from the next speaker's reference on stage to Gary's product rich result example; the same person as the retrieval part of Making sense of users' queries.
- 13:40
Shopping on Search: Beyond the blue links
Alex Jansen, Software Engineer, Google Shopping
Speaker matched from his self-introduction to the official speaker list. No slides were photographed.
- 13:55
Inside Search Console: What’s New & How to Use It
Ariel Kroszynski, Front-End Engineering Manager, Search Console
Named on the title slide. Query groups, AI-powered report configuration, AI reporting, social platform properties and multimodal search reporting.
- 14:20
Lightning session L: Understanding SERPs and your users
Nik Vujic, a community speaker
Nik Vujic (Founder, Get Stuff Digital) on Search Console data through BigQuery and an LLM agent, named from his self-introduction, which matches the official speaker list; then a community speaker who was not named, on AI visibility and brand familiarity. Other talks of this block were not captured.
- 14:45
Poster session M: Success Strategies That Work
Daniel Hernandez Susa, Gaetano Romeo, Victoria Yap, Elif Öztürk, Jo Juliana Turnbull, Erin Sparling
Poster presenters as listed on the photographed programme slide; the posters themselves were not captured, so there are no claims.
- 15:25
Break
- 15:30
Mastering the messy middle
Pablo Pérez, Senior Marketing Research & Insights Manager
Named on the title slide. How AI changes consumer decision making between trigger and purchase; the recording starts mid-talk.
- 15:45
How long does it take to..?
Gary Illyes, Search Relations
Speaker from the author's recording label. Google's estimated processing times for crawling, indexing and serving, based on internal analysis.
- 16:00
Wrapping all up: AI, Search, and making sense of everything.
Gary Illyes, Search Relations
Speaker from the author's recording label; same recording as How long does it take to..?, with no new introduction.
- 16:20
Q&A
Alex Jansen, John Mueller, Ariel Kroszynski, Duy Nguyen, Gary Illyes, Google panel
Panel named on the Q&A slide. The questions and answers were not recorded.
- 17:20
- Time not recorded
Day 3, session not recorded
Points whose session is not known. Every Day 3 recording and photo is assigned to a session, so none so far.