Search Central LiveDeep Dive Europe 2026

Knowledge base v2.13.0 · Community edition · data through 2 October 2026

Thing · Directive

notranslate

A meta tag value and HTML class that stops Google from offering a translation of a page or of part of it.

Claims
6
In Google’s docs
2
Said at the event
3
Not in docs
0
Kit items
1

Google’s documentation 2

Documented in

DocsSourceD2-C095

Google's Search documentation gives notranslate as a rule for a robots or googlebot meta tag or an X-Robots-Tag header, and says the rule opts a page out of all translation features in Google Search.

Google Search Central · Day 2 · Controlling indexing

DocsSourceD2-C096

A 2008 Search Central blog post says a meta tag named google with the value notranslate stops Google Translate from translating any of a page's content.

Search Central blog (14 October 2008) · Day 2 · Controlling indexing

Said at the event 3

Slide and stage claims that name it, the ones Google’s documentation does not cover first.

Consistent with docs 1

StageConsistent with docsD2-C094

John Mueller said notranslate can also be set in a meta tag named google, and that in that form it also turns off Chrome's automatic translation of the page.

John Mueller · Day 2 · Controlling indexing

Confirmed by docs 1

Nothing to verify 1

StageD2-C097

John Mueller said he dislikes notranslate because automatic translation is a form of accessibility for visitors who cannot read the page's language.

John Mueller · Day 2 · Controlling indexing

Press and analysis 1

AnalysisD2-C098

International sites should remove notranslate from their templates unless translation must be prevented: the robots or googlebot form switches off Google Search's translation features, and John Mueller said the form named google also blocks Chrome's translation for visitors who do not read the language.

Ibrahim Anjro · Day 2 · Controlling indexing

Built on these claims 1

Kit items about notranslate: their own words name it, or several of the claims they rest on do.

Developer requirements 1

Connected things 3

Most often named with it

Things named in the same claim, with the number of claims they share.

Topics that feature it