Knowledge base v2.13.0 · Community edition · data through 2 October 2026
Thing · Concept
Experience, expertise, authoritativeness and trustworthiness: the qualities Google's rater guidelines ask raters to judge content by.
Glossary · E-E-A-T
Experience, expertise, authoritativeness and trust, from Google's rater guidelines: first-hand experience, the necessary knowledge or skill, and being a go-to source. Trust comes first: untrustworthy pages have low E-E-A-T however expert they seem.
Documented in
Slide and stage claims that name it, the ones Google’s documentation does not cover first.
Google's Discover slide showed an eligibility gate: content with a policy violation goes to a policy compliance check and low-quality content to an E-E-A-T quality check, and both can end with the content filtered out, while safe and trusted content becomes eligible for Discover.
The rater guidelines' table of contents shown on Google's slide covers page quality rating, YMYL topics, main and supplementary content, website and creator reputation, E-E-A-T and lowest quality pages.
Google's Discover slide defined E-E-A-T: experience means first-hand, personal experience with the topic, expertise the necessary knowledge or skill, and authoritativeness the extent to which the creator or website is known as a go-to source for the topic.
Google's Discover slide said trust comes first: untrustworthy pages have low E-E-A-T however experienced, expert or authoritative they seem.
A community speaker suggested that LLMs pick up some of Google's years of work on judging honesty and trust (E-E-A-T) by proxy, because they send many queries (probably fan-out queries) to search engines.
Thiago Pojda · Day 1 · Lightning session A: Automation and AI
Kit items about E-E-A-T: their own words name it, or several of the claims they rest on do.
Also inglossary term E-E-A-T
Things named in the same claim, with the number of claims they share.