Knowledge base v2.13.0 · Community edition · data through 2 October 2026
Thing · Feature
Search results with extra visual features, such as ratings, prices or images, that structured data can make a page eligible for.
Glossary · Rich results
Search results with extra visual features, such as review stars or recipe filters, usually powered by structured data. AI Overviews and AI Mode are not rich results.
Documented in
Search Console Help separates critical issues, which make a structured-data item invalid and stop it from appearing as a rich result, from non-critical issues, listed under 'Improve item appearance'; the Rich Results Test reports valid items that have warnings.
Google Search Console Help · Day 1 · Lightning session A: Automation and AI
Google's guide to optimizing for generative AI features lists 'overfocusing on structured data' among the things site owners don't need to do: structured data is not required for generative AI search and no special schema.org markup is needed, though it remains worth using because it helps pages become eligible for rich results.
Google Search Central · Day 2 · What is Structured Data and why we need it on the internet.
Google's general structured data guidelines say a structured data manual action removes a page's eligibility for rich results but does not affect how the page ranks in web search.
Google Search Central · Day 2 · What is Structured Data and why we need it on the internet.
Google's merchant listing guide says Product rich results only support pages that focus on a single product, or on several variants of the same product.
Google Search Central · Day 2 · What is Structured Data and why we need it on the internet.
Google's Visual Elements gallery describes a text result as based on the page's textual content, with attribution, title link and snippet; attribution can include the site name, favicon and visible URL, and a rich result typically relies on structured data.
Google Search Central · Day 3 · How Search results are born
Slide and stage claims that name it, the ones Google’s documentation does not cover first.
Check and focus on rich results for Google.
Structured data makes pages eligible to appear as rich results, Google's structured data talk said in its recap.
Day 2 · What is Structured Data and why we need it on the internet.
Google's rich results slide said Article structured data is not required to appear in Top Stories but is highly recommended for all articles.
Google called product rich results essential for any e-commerce business; they can show the product's rating, the number of reviews and other details.
Google recommends testing and previewing structured data in the Rich Results Test, which shows the rich result features it detected and whether the markup is valid.
Day 2 · What is Structured Data and why we need it on the internet.
Rich results differ from other search features because Google builds them from extra data that site owners provide, usually structured data and usually in JSON-LD format.
AI Mode and AI Overviews are not rich results but standard search features: they need no structured data to function and work with the normal text results from Google's index.
Google's Article rich results slide said structured data can be used to indicate that content is behind a paywall.
Google described the site name as an attribution feature rather than a rich result, and said site owners can influence which site name Google shows for their site in search results.
Google Search displays product rich results from product structured data; it may also use the product data a merchant provides in Google Merchant Center, but Merchant Center is not required for them.
For an online shop, Product structured data is enough for product rich results and Google Images product annotations, but the Shopping tab needs a Merchant Center feed too; keep feed and markup values identical, since Google can use the markup to validate the feed.
Ibrahim Anjro · Day 3 · How Search results are born
Kit items about Rich results: their own words name it, or several of the claims they rest on do.
Spend no effort on llms.txt, AI text files or AI-specific markup for Google
Rests on 15 claims, 2 of them naming Rich results; its own words name Rich results
Validate markup in the Rich Results Test before it reaches templates, and monitor it after release
Rests on 8 claims, 2 of them naming Rich results
Add Article markup with headline, images, dates and authors to every article template
Rests on 5 claims, 2 of them naming Rich results
Rests on 9 claims, 2 of them naming Rich results; its own words name Rich results
Mark up only content that is visible on the page and relevant to it
Rests on 5 claims, 1 of them naming Rich results; its own words name Rich results
Describe only the page's main product in Product markup, not related-product carousels
Rests on 4 claims, 1 of them naming Rich results; its own words name Rich results
State the preferred site name with WebSite markup on the home page
Rests on 2 claims, 1 of them naming Rich results
Also inglossary terms Rich results, Search features, Merchant Center, Rich Results Test, Site name, Structured data, Review snippet
Structured data makes pages eligible to appear as rich results, Google's structured data talk said in its recap.
Rich results differ from other search features because Google builds them from extra data that site owners provide, usually structured data and usually in JSON-LD format.
Things named in the same claim, with the number of claims they share.