Slide and stage claims that name it, the ones Google’s documentation does not cover first.
Not in docs 8
Google says users like AI Overviews and search more because of them, with early feedback overwhelmingly positive and satisfaction highest among 18–24 year olds.
Day 1 · Welcome and opening keynotes
Google says AI Overviews help with new types of questions and lead users to visit a greater diversity of sites, with more total sites shown on the results page.
Day 1 · Welcome and opening keynotes
Google said it offers users a choice between AI Mode, AI Overviews and traditional search rather than focusing on one experience.
Lino Cattaruzzi · Day 1 · Welcome and opening keynotes
Google said 77% of users of AI Overviews and AI Mode are able to make decisions faster because of them.
Lino Cattaruzzi · Day 1 · Welcome and opening keynotes
Google listed eight ways AI Search helps users find and visit websites: preferred sources expansion, fresh perspectives and prominent links, subscription content, in-line quotes in AI Mode and AI Overviews, rich linking and embedded web, context on content sources, 'Highly Cited' labels and Search profiles.
Day 1 · What's new in the world of Search
Sites that users mark as a preferred source are more visible in Top Stories and are labelled in AI Mode and AI Overviews.
Day 1 · What's new in the world of Search
AI Overviews and AI Mode launched as fairly text-heavy answers with little image content and few tables, and they have become more structured over time because that is what users want.
Day 2 · What is Structured Data and why we need it on the internet.
Google's headline finding was that people who use AI features such as AI Mode or AI Overviews feel much more confident about their purchase decisions.
Day 3 · Mastering the messy middle
Consistent with docs 15
Google said AI Overviews and AI Mode are integrated into one seamless AI experience in Search.
Lino Cattaruzzi · Day 1 · Welcome and opening keynotes
Google said its AI-powered responses in Search alone, AI Overviews and AI Mode, send more than a billion clicks per week to the web.
Lino Cattaruzzi · Day 1 · Welcome and opening keynotes
Google said a multi-part query, such as a white three-row SUV for two teenagers and a car-sick dog, cannot be satisfied by a list of links because no single article covers every aspect, while AI Overviews and AI Mode can synthesise an answer that helps users decide where to go.
Gary Illyes · Day 1 · What's new in the world of Search
AI Mode and AI Overviews use the same crawling and the same index as Search. At serving they add grounding on the Search index and query fan-out.
Day 1 · How Search works and where's AI?
AI Overviews and AI Mode may have extra processes of their own, like any other search feature, but the bulk of their processing is the same as for normal Search.
Gary Illyes · Day 1 · How Search works and where's AI?
John Mueller said Google uses the snippet as a way of building AI Overviews and AI Mode answers, so if a page forbids a snippet, Google cannot use that snippet for them.
John Mueller · Day 2 · Controlling indexing
AI Overviews and AI Mode are built on top of Search results: they are a different experience of the same content Google already has.
Erin Sparling · Day 2 · Lightning session D: Rendering and JavaScript
AI Overviews and AI Mode typically do not ground their answers by reading pages live, unlike Gemini when a user asks about a specific page, Google said.
Erin Sparling · Day 2 · Lightning session D: Rendering and JavaScript
The structured data Google processes is not fed very differently to AI Overviews and AI Mode: after cleaning and quality work, the same data goes to both the classic results page and the AI features.
Day 2 · What is Structured Data and why we need it on the internet.
AI Overviews and AI Mode use the same index structures and token-based snippets as classic web results, a point Google called important but not obvious.
Day 2 · How does the index look like?
Google said that when AI Overviews or AI Mode run a query fan-out, the generated queries are sent to Google's Search index and documents come back with their snippets, which then feed the AI-generated answer (part of this passage is unclear in the recording).
Day 2 · How does the index look like?
Google's generative AI features in Search build on the traditional ways of searching, so query understanding also flows into AI Overviews and AI Mode.
John Mueller · Day 3 · Making sense of users' queries
Google said that if AI Mode one day showcases images, recipes or similar elements, those parts would need structured data, but in their current form AI Mode and AI Overviews require pretty much nothing extra.
Day 3 · How Search results are born
Nik Vujic said GA4 setups that separate out traffic from LLMs do not capture visits from AI Overviews and AI Mode.
Nik Vujic · Day 3 · Lightning session L: Understanding SERPs and your users
AI Overviews and AI Mode are built on the Search infrastructure Google has used for 25 to 30 years and have very few processes of their own.
Gary Illyes · Day 3 · Wrapping all up: AI, Search, and making sense of everything.
Confirmed by docs 7
Search Console has a property setting called Search generative AI that gives direct control over AI Overviews and AI Mode without affecting web rankings. Its states are inherit from parent, include and exclude.
Day 1 · What's new in the world of Search
AI Overviews and AI Mode work together: a user can start with an AI Overview and continue the conversation in AI Mode.
Gary Illyes · Day 1 · What's new in the world of Search
The nosnippet rule also prevents a page's content from being used as a direct input for AI Overviews and AI Mode in Search.
John Mueller · Day 2 · Controlling indexing
John Mueller said, hedging with 'I think', that the max-snippet limit also applies to AI Overviews and AI Mode.
John Mueller · Day 2 · Controlling indexing
Setting the Search generative AI control in Search Console to exclude keeps a site's links and content out of Search generative AI features such as AI Overviews and AI Mode, so the site gets no traffic or impressions from them; include is the default.
John Mueller · Day 2 · Controlling indexing
Sites need no extra work to appear in AI Overviews and AI Mode: both work on top of the existing web results, so what works for web results also works for the AI features.
Day 2 · Focusing on Internationalisation and Localisation
AI Mode and AI Overviews are not rich results but standard search features: they need no structured data to function and work with the normal text results from Google's index.
Day 3 · How Search results are born