StageD1-C142
The event host stressed that Search Central Live is about organic Google Search, which is separate from Google Ads.
Speaker not identifiedIn Day 1, 11:00 · Welcome and opening keynotesEvidence transcript
Topic · Working with Google
Organic results are not for sale
On Day 1 the event host framed Search Central Live as being about organic Google Search, which is separate from Google Ads: Google does not accept payment to rank websites in organic search, and ads in Search are clearly marked as sponsored. Under Google's Honest Results Policy no website gets an advantage in Search because it is a Google client or partner or has a personal relationship with Google, and the Search team gives no site special treatment or support. For the same reason the event shared only information that is available to everyone and did not reveal secrets of the ranking formula; its stated goal was to put public information into context and show how the pieces fit together.
What to do
- Do not expect ad spend, a Google partnership or personal contacts to change organic rankings; Google's Honest Results Policy rules that out.
Day 1: Crawling 7
Said on stage 7
Google does not accept payment to rank websites in organic search.
“We don't accept payment to rank websites in organic search.”
Speaker not identifiedIn Day 1, 11:00 · Welcome and opening keynotesEvidence transcript
Used byglossary term Honest Results Policy
Ads in Google Search are clearly marked as sponsored.
Speaker not identifiedIn Day 1, 11:00 · Welcome and opening keynotesEvidence transcript
StageD1-C177
The event host said the event would not reveal a lot of secrets of the Google Search formula; its goal was to put publicly available information into context and show how the pieces fit together.
Speaker not identifiedIn Day 1, 11:00 · Welcome and opening keynotesEvidence transcript
Under Google's Honest Results Policy, no website gets an advantage in Search because it is a Google client, a Google partner or has a personal relationship with Google.
“No website should have an advantage in search because it is a Google client, a Google partner, or because of a personal relationship.”
Speaker not identifiedIn Day 1, 11:00 · Welcome and opening keynotesEvidence transcript
Used byglossary term Honest Results Policy
Google's Search team does not give any website an advantage, special treatment or special support.
Speaker not identifiedIn Day 1, 11:00 · Welcome and opening keynotesEvidence transcript
Used byglossary term Honest Results Policy
StageD1-C180
Because of the Honest Results Policy, the information shared at Search Central Live is information available to everyone, giving everyone the same opportunity to understand how Search works.
Speaker not identifiedIn Day 1, 11:00 · Welcome and opening keynotesEvidence transcript