Knowledge base v2.13.0 · Community edition · data through 2 October 2026
Thing · Feature
A Search Console Insights feature that groups similar queries together so their clicks can be read as one topic.
Glossary · Query groups
Search Console groups of queries with very similar intent written differently, computed with AI and titled with the most prominent query. Shown in Search Console Insights for properties with many queries; they do not affect ranking.
Documented in
Google's query groups announcement (27 October 2025) says the groups are computed with AI, may change over time and do not affect ranking, and that query groups are available only to properties with a large volume of queries.
Search Central blog (27 October 2025) · Day 3 · Inside Search Console: What’s New & How to Use It
Slide and stage claims that name it, the ones Google’s documentation does not cover first.
Google named granularity as a design challenge of query groups: putting many queries into one large group versus splitting them into smaller, more specific groups.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Google said query groups are not built by matching query text alone: deciding which queries belong in which group goes beyond simple text filtering.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Query groups can change when the meaning of a query changes over time: a 2023 search for 'Gemini' may have meant the astrological sign, but after Google launched Gemini it means something else, so Search Console may now group it differently.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Query groups appear in the Search Console Insights report as a table of the top groups, showing the total clicks of all the queries inside each group, with an option to view a larger table.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Each query group in Search Console is titled with the most prominent query in the group.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Drilling into a query group opens the Search Console Performance report with a regex filter that contains all the queries of the group, so each individual query can be analysed.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Search Console's query groups put together queries that express a very similar user intent but are written differently, for example with more or fewer words or with spelling errors, so site owners can see the intent behind their traffic instead of every query string.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Platform properties also show the query groups that lead to the account's content and the countries that send it traffic.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Google's Search Console talk at the Deep Dive covered five Search Console launches of the past year: query groups, AI-powered configuration of the Performance report, generative AI control and reporting, platform properties for social accounts, and multimodal search reporting.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Google's Search Console team said query groups have been found very useful and that people are using them.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
The speaker placed the query groups launch, hedging, in December, but Google's announcement is dated 27 October 2025 with a gradual rollout over the following weeks, so many sites may first have seen the card around December 2025.
Ibrahim Anjro · Day 3 · Inside Search Console: What’s New & How to Use It
For content planning, read query groups (and their trending up and trending down views) as intent themes: write for the intent the group stands for, not for each spelling or phrasing variant in it.
Ibrahim Anjro · Day 3 · Inside Search Console: What’s New & How to Use It
Kit items about Query groups: their own words name it, or several of the claims they rest on do.
Add the brand's YouTube, Instagram, TikTok and X accounts to Search Console as platform properties
Rests on 7 claims, 0 of them naming Query groups; its own words name Query groups
Also inglossary term Query groups
Things named in the same claim, with the number of claims they share.