Day 1: Crawling 9
Said on stage 9
To debug crawl issues, Google points site owners to the Crawl Stats report in Search Console, found in the Settings page under Crawl stats.
Speaker Gary IllyesIn Day 1, 14:05 · How crawling worksEvidence transcript
Used byrequirement DEV-MON-04glossary term Crawl Stats report
Search Console's Crawl Stats report shows how much Google crawls from a site, the errors Google received, and the content types fetched by the different crawlers.
Speaker Gary IllyesIn Day 1, 14:05 · How crawling worksEvidence transcript
Used byrequirement DEV-MON-04glossary term Crawl Stats report
Gary Illyes called the Crawl Stats report the most valuable tool for debugging crawl errors, together with server logs, which he called the real thing for those who know how to read them.
Speaker Gary IllyesIn Day 1, 14:05 · How crawling worksEvidence transcript
Search Console's robots.txt report shows the robots.txt file as Google last fetched it, with a version history and the errors and successes of each fetch.
Speaker GoogleIn Day 1, 15:10 · How Google interprets robots.txtEvidence transcript
Used byrequirements DEV-SRV-05, DEV-SRV-06glossary term robots.txt report
- Extends D1-C140 Day 1: Search Console's robots.txt report shows the robots.txt files Google found for the top 20 hosts of a Domain…
- Extended by D3-C667 Day 3: Google's robots.txt guide says its crawlers update their cached copy of a site's robots.txt every 24 hours…
Google said the robots.txt report helps catch CDNs that update a site's robots.txt without the owner's knowledge, and hosts that cloak the robots.txt file, which happens more often than people think.
Speaker GoogleIn Day 1, 15:10 · How Google interprets robots.txtEvidence transcript
Used byrequirement DEV-SRV-06
Google said the robots.txt report uses the parser Google open-sourced at github.com/google/robotstxt.
Speaker GoogleIn Day 1, 15:10 · How Google interprets robots.txtEvidence transcript
Used byglossary term robots.txt report
- Extends D1-C140 Day 1: Search Console's robots.txt report shows the robots.txt files Google found for the top 20 hosts of a Domain…
To judge crawl efficiency, check Search Console's Crawl Stats report: whether total crawling has plateaued over time, and whether the average response time shows the server is fast enough or is limiting Googlebot.
Speaker not identifiedIn Day 1, 16:35 · Q&AEvidence transcript
Used byrequirement DEV-MON-04
- Answers D1-C441 Day 1: An audience member asked how to tell, from log files or by other methods, whether Google is spending crawl…
John Mueller said the Crawl Stats report's split of crawling by purpose, discovery versus refresh, gives a rough view of whether discovery crawling is in a reasonable range, though measuring publish-to-first-crawl time is more accurate.
Speaker John MuellerIn Day 1, 16:35 · Q&AEvidence transcript
Used byrequirement DEV-MON-11
- Extended by D1-C544 Day 1: John Mueller said that if the Crawl Stats report shows about half of a site's crawling going to discovering…
John Mueller said that if the Crawl Stats report shows about half of a site's crawling going to discovering new pages, that is a lot of discovery crawling, which suggests that crawling of new pages is not the problem.
Speaker John MuellerIn Day 1, 16:35 · Q&AEvidence transcript
Used byrequirement DEV-MON-11
- Extends D1-C492 Day 1: John Mueller said the Crawl Stats report's split of crawling by purpose, discovery versus refresh, gives a…
Day 3: Serving: Ranking, Search Console, and Performance 55
Shown on screen 2
To show how diverse queries for one intent are, Google's Search Console talk showed a slide titled 'How to spell Britney Spears?' with a long list of spelling variants, citing archive.google/jobs/britney.html.
“How to spell Britney Spears?”
Wording checked against the slide or recording
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence slide photo, transcript
Google's Search Console talk presented multimodal search reporting as its fifth and newest launch, under a 'Hot from the oven' badge.
“5. Multimodal search reporting”
Wording checked against the slide or recording
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence slide photo, transcript
Said on stage 40
Google's Search Console talk at the Deep Dive covered five Search Console launches of the past year: query groups, AI-powered configuration of the Performance report, generative AI control and reporting, platform properties for social accounts, and multimodal search reporting.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence slide photo, transcript
Search Console's query groups put together queries that express a very similar user intent but are written differently, for example with more or fewer words or with spelling errors, so site owners can see the intent behind their traffic instead of every query string.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byglossary term Query groups
Google's Search Console talk said Google's logs show hundreds of different ways in which people write the query for Britney Spears.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Google said query groups are not built by matching query text alone: deciding which queries belong in which group goes beyond simple text filtering.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
- Extended by D3-C473 Day 3: Google's launch post for Search Console's branded queries filter (20 November 2025) says the branded versus…
Google named granularity as a design challenge of query groups: putting many queries into one large group versus splitting them into smaller, more specific groups.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Query groups can change when the meaning of a query changes over time: a 2023 search for 'Gemini' may have meant the astrological sign, but after Google launched Gemini it means something else, so Search Console may now group it differently.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Google acknowledged that query grouping is not perfect: some queries are not understood, and some are not grouped in a logical way.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Query groups appear in the Search Console Insights report as a table of the top groups, showing the total clicks of all the queries inside each group, with an option to view a larger table.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Each query group in Search Console is titled with the most prominent query in the group.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byglossary term Query groups
Drilling into a query group opens the Search Console Performance report with a regex filter that contains all the queries of the group, so each individual query can be analysed.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Google's Search Console team said query groups have been found very useful and that people are using them.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Google's Search Console team asks for feedback on every new feature, through the thumbs up and thumbs down buttons or any other feedback feature in Search Console, and said it takes that feedback very seriously.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Users often told Google that the Search Console Performance report is complex to configure, because it can be filtered and customised in many ways, such as by query, page, country and search type.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Search Console's AI-powered configuration is a chat box in which users describe the analysis they want in natural language, and the request is transformed into the Performance report's configuration.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byglossary term AI-powered configuration
Google said requests to Search Console's AI-powered configuration can be written in any language, not only English.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Search Console's AI-powered configuration lists the changes it will make to the Performance report and applies them only after the user approves.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byglossary term AI-powered configuration
Search Console's AI-powered configuration is conversational rather than one-shot: a follow-up request adds changes on top of the configuration already applied.
“So it's not one-shot, but you can also interact with it.”
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
An example request for Search Console's AI-powered configuration was to show queries on phone searches containing the word sports in the last six months.
“Show me queries on phone searches that contain the word sports in the last 6 months.”
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
In a test by Google's Search Console team, the vague request 'wine-related queries that lead to my site' made Search Console's AI-powered configuration build a regex filter of wine names, such as Merlot, joined by pipe characters, without the user typing the regex.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Search Console has a tool with which every property owner can tell Google whether the site's content may be used in AI search results, because Google wants content owners to control their content.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
- Repeats D1-C029 Day 1: Search Console has a property setting called Search generative AI that gives direct control over AI Overviews…
Search Console added reporting of the impressions a site's content gets in the AI surfaces of Google Search, found in the left navigation nested under Search results.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
- Repeats D1-C124 Day 1: Google's launch post for the Generative AI performance reports in Search Console (3 June 2026; rolled out to…
The regular Search Console Performance report still shows all traffic including AI features, while the generative AI view shows only impressions from AI surfaces.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byrequirement DEV-MON-07glossary term Generative AI performance report
- Extended by D3-C492 Day 3: Nik Vujic said GA4 setups that separate out traffic from LLMs do not capture visits from AI Overviews and AI…
- Extended by D3-C498 Day 3: Google's AI features guide says traffic from sites appearing in AI features such as AI Overviews and AI Mode…
Search Console's generative AI report shows impressions broken down by pages, countries and devices.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byrequirement DEV-MON-07
- Repeats D1-C124 Day 1: Google's launch post for the Generative AI performance reports in Search Console (3 June 2026; rolled out to…
Google called AI reporting in Search Console an evolving space and expects the generative AI report to get richer, with more information in the future.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
- Repeats D1-C196 Day 1: Google said Search Console's generative AI reporting launched alongside the generative AI control, starting…
- Extends D1-C449 Day 1: A Google panelist said he expected more AI reporting to launch in Search Console, without a timeline or a…
- Extended by D3-C495 Day 3: Nik Vujic said he hopes Search Console's generative AI report will get query data.
Search Console launched platform properties, which bring social platforms into Search Console, about three or four months before the October 2026 event.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
- Extends D2-C960 Day 2: A community speaker said publishers can also verify their social accounts in Search Console, which makes it…
Platform properties let a user verify ownership of an Instagram, TikTok, X or YouTube account in Search Console and see the traffic Google sends to that account.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byrequirement DEV-MON-09glossary term Platform properties
Google said it is working on adding more platforms to Search Console's platform properties beyond Instagram, TikTok, X and YouTube.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Google acknowledged that verifying a website in Search Console, by placing a Google token on the homepage or in the DNS setup, is a relatively high bar for some people.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
A platform property is verified entirely from within Search Console: a pop-up from the platform, for example Instagram, asks the user to grant Google permission to identify the account and its handle, and completing it proves ownership without a token.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byrequirement DEV-MON-09glossary term Platform properties
Platform properties have a newly designed landing page, similar to the Insights report, that shows overall clicks and the search types that lead to the account.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
The platform property landing page lists the account's top-performing content items, for example a channel's top YouTube videos, and the items trending up and trending down.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Platform properties also show the query groups that lead to the account's content and the countries that send it traffic.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Because platform properties bring many new users to Search Console, Google published documentation and strategy guidance on them, covering how to identify the Search audience, use the 24-hour real-time view, export data and compare platforms such as Instagram and YouTube.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
In a YouTube platform property, long-form and short-form videos can be compared in the Performance report's comparison mode by URL pattern, /watch versus /shorts/; Instagram posts (/p/) and reels can be compared the same way.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byrequirement DEV-MON-09
In the example YouTube report shown in Google's Search Console talk, long-form videos still got more traffic and more impressions from Google than Shorts; this was one example channel, not a general finding.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Multimodal search reporting in Search Console launched about a week and a half before the 2 October 2026 talk.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Until the multimodal launch, the Search Console Performance report essentially showed only text-based searches.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Multimodal searches reported in Search Console include searches with Google Lens, Circle to Search on Android, images uploaded to Google Search and Chrome's right-click search on an image.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byrequirement DEV-MON-07glossary term Multimodal search type
To see multimodal traffic in the Search Console Performance report, select the multimodal search type instead of the default text-based one.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
Used byrequirement DEV-MON-07glossary term Multimodal search type
In a demo, asking Chrome about an image on a web page opened a side panel of visual matches, one of which was on Google's developers site and led on to more information about Search Console; Google described this as the full flow of the multimodal traffic now reported.
Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript
What Google's documentation says 6
Google's query groups announcement (27 October 2025) says the groups are computed with AI, may change over time and do not affect ranking, and that query groups are available only to properties with a large volume of queries.
Publisher Search Central blog (27 October 2025)Annotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byglossary term Query groups
Google's Search Console help says the experimental AI-powered configuration is visible only to a small percentage of users, allows each user 20 requests per day, keeps existing report filters when it adds new ones, and applies its suggested settings only after the user confirms them.
Publisher Google Search Console HelpAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byglossary term AI-powered configuration
Google's announcement of 24 September 2026 says multimodal search data appears both in the Performance report for Search results and in the generative AI performance report, can be exported, and began rolling out globally that day.
Publisher Search Central blog (24 September 2026)Annotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byrequirement DEV-MON-07glossary terms Generative AI performance report, Multimodal search type
Google's help page on platform properties says ownership is checked periodically and, if the external login expires, access pauses until the account is re-verified; each account or channel needs its own property, and data takes a few days to appear.
Publisher Google Search Console HelpAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byrequirement DEV-MON-09
Google's help page says platform properties show only how content performs on Google Search, Discover and Google News, not how often it is seen on the social or video platform itself.
Publisher Google Search Console HelpAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byrequirement DEV-MON-09glossary term Platform properties
Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.
Publisher Google Search CentralAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byrequirement DEV-MON-09glossary term Search profile
- Extends D1-C025 Day 1: Publishers and creators can claim a dedicated Search profile with a name, profile photo, cover image, bio…
- Extends D2-C960 Day 2: A community speaker said publishers can also verify their social accounts in Search Console, which makes it…
Analysis by the author 7
The Google archive page cited on the Britney Spears slide lists 593 spellings (the correct one plus 592 misspellings), each typed by at least two different users within a three-month period and corrected by Google's spelling system; it is an old jobs page (footer 2011), so the figures are historical.
Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
The speaker placed the query groups launch, hedging, in December, but Google's announcement is dated 27 October 2025 with a gradual rollout over the following weeks, so many sites may first have seen the card around December 2025.
Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
For content planning, read query groups (and their trending up and trending down views) as intent themes: write for the intent the group stands for, not for each spelling or phrasing variant in it.
Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Review the filters and regexes that Search Console's AI-powered configuration proposes before trusting the numbers: Google's launch post calls the feature experimental, warns that AI can misinterpret requests, and limits it to the Search results Performance report (not Discover or News) and to configuration, not sorting or exporting.
Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
- Repeats D1-C243 Day 1: The first rule for using LLMs on search data, according to a community speaker, is never to let the model…
- Extended by D3-C501 Day 3: Before feeding a branded versus non-branded split to an LLM, spot-check a sample of queries in each group…
Search Console's generative AI performance reports count impressions only, with no clicks and no query dimension (Google documents the Search report for AI Overviews and AI Mode, plus a separate Discover report), so measure visits that follow AI answers with your own analytics.
Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byrequirement DEV-MON-07
Media teams that publish on YouTube, Instagram, TikTok or X should add each account as a Search Console platform property and compare formats by URL pattern; Google's July 2026 post says an account already used for a Search profile should already give access to its data.
Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Google's Performance report help says the queries dimension is not available for the multimodal search type, because these searches mostly use images, so judge image-led traffic by page, country and device, and make product and article images distinctive enough for Lens to match.
Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It
Used byrequirement DEV-MON-07