Search Central LiveDeep Dive Europe 2026

Knowledge base v2.13.0 · Community edition · data through 2 October 2026

Topic · Search Console

What's new in Search Console

Google presented five Search Console launches. Query groups cluster queries with the same intent (computed with AI, shown in Insights, with no effect on ranking). An AI-powered configuration turns a natural-language request into Performance report filters and applies them only after the user approves. The generative AI control lets owners decide whether content may be used in AI results, and a generative AI report counts impressions in AI surfaces by page, country and device, while the regular Performance report still includes AI traffic. Platform properties let owners verify Instagram, TikTok, X and YouTube accounts through a pop-up from the platform and see the traffic Google Search, Discover and News send to them. Multimodal search reporting, announced on 24 September 2026, covers Lens, Circle to Search and image searches. The generative AI control and report repeat Day 1, where Google's launch post dated the report 3 June 2026, rolled out to all sites by 31 August 2026. Query groups (announced 27 October 2025) are available only to properties with a large volume of queries, the AI-powered configuration is experimental and visible to a small percentage of users with 20 requests a day, and a claimed Search profile adds its verified accounts as platform properties automatically. Day 1 and Day 2 added existing tools to that picture: Google points to the Crawl Stats report (Settings, Crawl stats) as the most valuable tool for debugging crawl errors alongside server logs, showing how much Google crawls, the errors it received, the content types fetched and the split between discovery and refresh crawling, and Google's site move guide and a community migration both use the Change of Address tool. In the Day 1 Q&A John Mueller said that if Crawl Stats shows about half of a site's crawling going to discovering new pages, crawling of new pages is not the problem, and Google said soft 404s are looked up in the page indexing report rather than in Crawl Stats. An audio recording of Day 1's robots.txt talk added the robots.txt report: it shows the file as Google last fetched it, with a version history and the errors and successes of each fetch, and Google said it uses Google's open-source parser and helps catch CDNs that change robots.txt without the owner knowing and hosts that cloak the file (the last two points are not in Google's docs). A community speaker said publishers can verify their social accounts in Search Console to track repurposed content, which fits the platform properties launched on Day 3.

What to do

  • Review the filters and regexes the AI-powered configuration proposes before relying on the numbers.
  • Add each social or video account as a platform property and compare formats by URL pattern, such as /watch against /shorts/.
  • Select the multimodal search type to see image-led searches, and expect no query dimension there.
  • Check the version history in the robots.txt report after CDN or hosting changes.

Day 1: Crawling 9

Said on stage 9

StageConfirmed by docsD1-C528

Search Console's robots.txt report shows the robots.txt file as Google last fetched it, with a version history and the errors and successes of each fetch.

Speaker GoogleIn Day 1, 15:10 · How Google interprets robots.txtEvidence transcript

Used byrequirements DEV-SRV-05, DEV-SRV-06glossary term robots.txt report

  • Extends D1-C140 Day 1: Search Console's robots.txt report shows the robots.txt files Google found for the top 20 hosts of a Domain…
  • Extended by D3-C667 Day 3: Google's robots.txt guide says its crawlers update their cached copy of a site's robots.txt every 24 hours…
StageConsistent with docsD1-C443

To judge crawl efficiency, check Search Console's Crawl Stats report: whether total crawling has plateaued over time, and whether the average response time shows the server is fast enough or is limiting Googlebot.

Speaker not identifiedIn Day 1, 16:35 · Q&AEvidence transcript

Used byrequirement DEV-MON-04

  • Answers D1-C441 Day 1: An audience member asked how to tell, from log files or by other methods, whether Google is spending crawl…
StageConsistent with docsD1-C492

John Mueller said the Crawl Stats report's split of crawling by purpose, discovery versus refresh, gives a rough view of whether discovery crawling is in a reasonable range, though measuring publish-to-first-crawl time is more accurate.

Speaker John MuellerIn Day 1, 16:35 · Q&AEvidence transcript

Used byrequirement DEV-MON-11

  • Extended by D1-C544 Day 1: John Mueller said that if the Crawl Stats report shows about half of a site's crawling going to discovering…
StageConsistent with docsD1-C544

John Mueller said that if the Crawl Stats report shows about half of a site's crawling going to discovering new pages, that is a lot of discovery crawling, which suggests that crawling of new pages is not the problem.

Speaker John MuellerIn Day 1, 16:35 · Q&AEvidence transcript

Used byrequirement DEV-MON-11

  • Extends D1-C492 Day 1: John Mueller said the Crawl Stats report's split of crawling by purpose, discovery versus refresh, gives a…

Day 2: Indexing 4

Said on stage 3

StageConfirmed by docsD2-C884

The technical steps of a community speaker's domain consolidation included submitting new sitemaps, filing a change of address in Search Console and updating internal links so the new pages did not rely on redirects alone.

Speaker Martyna AğanoğluIn Day 2, 12:05 · Lightning session E: Managing Duplicates and Site MovesEvidence transcript

Used byrequirement DEV-CAN-09glossary term Change of Address tool

  • Extends D1-C540 Day 1: Asked how to plan a migration that does not leave many URLs unindexed, a Google panelist said the answer is…
StageConfirmed by docsD2-C960

A community speaker said publishers can also verify their social accounts in Search Console, which makes it easier to track the performance of content repurposed for social platforms.

Speaker Patrick DomanicoIn Day 2, 14:00 · Lightning session F: MediaEvidence transcript

Used byrequirement DEV-MON-09

  • Extended by D3-C442 Day 3: Search Console launched platform properties, which bring social platforms into Search Console, about three or…
  • Extended by D3-C468 Day 3: Google's social and video performance guide says that if you already claimed your Search profile, all of its…
StageD2-C975

The Day 2 poster topics included technical SEO testing in CI/CD pipelines, internal links that move rankings, Search Console's URL Inspection tool and API, getting everyone on board during complex site migrations, a CMS migration from WordPress to Contentful, the 'global Spanish' problem and going beyond prompts.

Speaker Community speakersIn Day 2, 14:45 · Poster session H: IndexingEvidence transcript

What Google's documentation says 1

DocsSourceD2-C912

Google's site move guide says to submit a Change of Address in Search Console when moving from one domain or subdomain to another, to submit the new sitemap, and to change internal links on the new site from the old URLs to the new ones.

Publisher Google Search CentralAnnotates Day 2, 12:05 · Lightning session E: Managing Duplicates and Site Moves

Used byrequirement DEV-CAN-09glossary term Change of Address tool

Day 3: Serving: Ranking, Search Console, and Performance 55

Shown on screen 2

SlideConfirmed by docsD3-C414

To show how diverse queries for one intent are, Google's Search Console talk showed a slide titled 'How to spell Britney Spears?' with a long list of spelling variants, citing archive.google/jobs/britney.html.

“How to spell Britney Spears?”

Wording checked against the slide or recording

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence slide photo, transcript

SlideConfirmed by docsD3-C454

Google's Search Console talk presented multimodal search reporting as its fifth and newest launch, under a 'Hot from the oven' badge.

“5. Multimodal search reporting”

Wording checked against the slide or recording

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence slide photo, transcript

Said on stage 40

StageD3-C412

Google's Search Console talk at the Deep Dive covered five Search Console launches of the past year: query groups, AI-powered configuration of the Performance report, generative AI control and reporting, platform properties for social accounts, and multimodal search reporting.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence slide photo, transcript

StageConfirmed by docsD3-C413

Search Console's query groups put together queries that express a very similar user intent but are written differently, for example with more or fewer words or with spelling errors, so site owners can see the intent behind their traffic instead of every query string.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byglossary term Query groups

StageConsistent with docsD3-C417

Google said query groups are not built by matching query text alone: deciding which queries belong in which group goes beyond simple text filtering.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

  • Extended by D3-C473 Day 3: Google's launch post for Search Console's branded queries filter (20 November 2025) says the branded versus…
StageConsistent with docsD3-C419

Query groups can change when the meaning of a query changes over time: a 2023 search for 'Gemini' may have meant the astrological sign, but after Google launched Gemini it means something else, so Search Console may now group it differently.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConsistent with docsD3-C421

Query groups appear in the Search Console Insights report as a table of the top groups, showing the total clicks of all the queries inside each group, with an option to view a larger table.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConsistent with docsD3-C423

Drilling into a query group opens the Search Console Performance report with a regex filter that contains all the queries of the group, so each individual query can be analysed.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C425

Google's Search Console team asks for feedback on every new feature, through the thumbs up and thumbs down buttons or any other feedback feature in Search Console, and said it takes that feedback very seriously.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConsistent with docsD3-C428

Users often told Google that the Search Console Performance report is complex to configure, because it can be filtered and customised in many ways, such as by query, page, country and search type.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C429

Search Console's AI-powered configuration is a chat box in which users describe the analysis they want in natural language, and the request is transformed into the Performance report's configuration.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byglossary term AI-powered configuration

StageConfirmed by docsD3-C431

Search Console's AI-powered configuration lists the changes it will make to the Performance report and applies them only after the user approves.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byglossary term AI-powered configuration

StageConsistent with docsD3-C432

Search Console's AI-powered configuration is conversational rather than one-shot: a follow-up request adds changes on top of the configuration already applied.

“So it's not one-shot, but you can also interact with it.”

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C433

An example request for Search Console's AI-powered configuration was to show queries on phone searches containing the word sports in the last six months.

“Show me queries on phone searches that contain the word sports in the last 6 months.”

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConsistent with docsD3-C434

In a test by Google's Search Console team, the vague request 'wine-related queries that lead to my site' made Search Console's AI-powered configuration build a regex filter of wine names, such as Merlot, joined by pipe characters, without the user typing the regex.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C436

Search Console has a tool with which every property owner can tell Google whether the site's content may be used in AI search results, because Google wants content owners to control their content.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

  • Repeats D1-C029 Day 1: Search Console has a property setting called Search generative AI that gives direct control over AI Overviews…
StageConsistent with docsD3-C437

Search Console added reporting of the impressions a site's content gets in the AI surfaces of Google Search, found in the left navigation nested under Search results.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

  • Repeats D1-C124 Day 1: Google's launch post for the Generative AI performance reports in Search Console (3 June 2026; rolled out to…
StageConfirmed by docsD3-C438

The regular Search Console Performance report still shows all traffic including AI features, while the generative AI view shows only impressions from AI surfaces.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byrequirement DEV-MON-07glossary term Generative AI performance report

  • Extended by D3-C492 Day 3: Nik Vujic said GA4 setups that separate out traffic from LLMs do not capture visits from AI Overviews and AI…
  • Extended by D3-C498 Day 3: Google's AI features guide says traffic from sites appearing in AI features such as AI Overviews and AI Mode…
StageConfirmed by docsD3-C439

Search Console's generative AI report shows impressions broken down by pages, countries and devices.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byrequirement DEV-MON-07

  • Repeats D1-C124 Day 1: Google's launch post for the Generative AI performance reports in Search Console (3 June 2026; rolled out to…
StageConsistent with docsD3-C440

Google called AI reporting in Search Console an evolving space and expects the generative AI report to get richer, with more information in the future.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

  • Repeats D1-C196 Day 1: Google said Search Console's generative AI reporting launched alongside the generative AI control, starting…
  • Extends D1-C449 Day 1: A Google panelist said he expected more AI reporting to launch in Search Console, without a timeline or a…
  • Extended by D3-C495 Day 3: Nik Vujic said he hopes Search Console's generative AI report will get query data.
StageConfirmed by docsD3-C442

Search Console launched platform properties, which bring social platforms into Search Console, about three or four months before the October 2026 event.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

  • Extends D2-C960 Day 2: A community speaker said publishers can also verify their social accounts in Search Console, which makes it…
StageConfirmed by docsD3-C443

Platform properties let a user verify ownership of an Instagram, TikTok, X or YouTube account in Search Console and see the traffic Google sends to that account.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byrequirement DEV-MON-09glossary term Platform properties

StageConsistent with docsD3-C446

A platform property is verified entirely from within Search Console: a pop-up from the platform, for example Instagram, asks the user to grant Google permission to identify the account and its handle, and completing it proves ownership without a token.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byrequirement DEV-MON-09glossary term Platform properties

StageConsistent with docsD3-C447

Platform properties have a newly designed landing page, similar to the Insights report, that shows overall clicks and the search types that lead to the account.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConsistent with docsD3-C448

The platform property landing page lists the account's top-performing content items, for example a channel's top YouTube videos, and the items trending up and trending down.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C449

Platform properties also show the query groups that lead to the account's content and the countries that send it traffic.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C450

Because platform properties bring many new users to Search Console, Google published documentation and strategy guidance on them, covering how to identify the Search audience, use the 24-hour real-time view, export data and compare platforms such as Instagram and YouTube.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C451

In a YouTube platform property, long-form and short-form videos can be compared in the Performance report's comparison mode by URL pattern, /watch versus /shorts/; Instagram posts (/p/) and reels can be compared the same way.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byrequirement DEV-MON-09

StageConsistent with docsD3-C457

Until the multimodal launch, the Search Console Performance report essentially showed only text-based searches.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

StageConfirmed by docsD3-C458

Multimodal searches reported in Search Console include searches with Google Lens, Circle to Search on Android, images uploaded to Google Search and Chrome's right-click search on an image.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byrequirement DEV-MON-07glossary term Multimodal search type

StageConsistent with docsD3-C459

To see multimodal traffic in the Search Console Performance report, select the multimodal search type instead of the default text-based one.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

Used byrequirement DEV-MON-07glossary term Multimodal search type

StageConsistent with docsD3-C461

In a demo, asking Chrome about an image on a web page opened a side panel of visual matches, one of which was on Google's developers site and led on to more information about Search Console; Google described this as the full flow of the multimodal traffic now reported.

Speaker Ariel KroszynskiIn Day 3, 13:55 · Inside Search Console: What’s New & How to Use ItEvidence transcript

What Google's documentation says 6

DocsSourceD3-C463

Google's query groups announcement (27 October 2025) says the groups are computed with AI, may change over time and do not affect ranking, and that query groups are available only to properties with a large volume of queries.

Publisher Search Central blog (27 October 2025)Annotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Used byglossary term Query groups

DocsSourceD3-C464

Google's Search Console help says the experimental AI-powered configuration is visible only to a small percentage of users, allows each user 20 requests per day, keeps existing report filters when it adds new ones, and applies its suggested settings only after the user confirms them.

Publisher Google Search Console HelpAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Used byglossary term AI-powered configuration

DocsSourceD3-C465

Google's announcement of 24 September 2026 says multimodal search data appears both in the Performance report for Search results and in the generative AI performance report, can be exported, and began rolling out globally that day.

Publisher Search Central blog (24 September 2026)Annotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Used byrequirement DEV-MON-07glossary terms Generative AI performance report, Multimodal search type

DocsSourceD3-C466

Google's help page on platform properties says ownership is checked periodically and, if the external login expires, access pauses until the account is re-verified; each account or channel needs its own property, and data takes a few days to appear.

Publisher Google Search Console HelpAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Used byrequirement DEV-MON-09

DocsSourceD3-C467

Google's help page says platform properties show only how content performs on Google Search, Discover and Google News, not how often it is seen on the social or video platform itself.

Publisher Google Search Console HelpAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Used byrequirement DEV-MON-09glossary term Platform properties

DocsSourceD3-C468

Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.

Publisher Google Search CentralAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Used byrequirement DEV-MON-09glossary term Search profile

  • Extends D1-C025 Day 1: Publishers and creators can claim a dedicated Search profile with a name, profile photo, cover image, bio…
  • Extends D2-C960 Day 2: A community speaker said publishers can also verify their social accounts in Search Console, which makes it…

Analysis by the author 7

AnalysisD3-C435

Review the filters and regexes that Search Console's AI-powered configuration proposes before trusting the numbers: Google's launch post calls the feature experimental, warns that AI can misinterpret requests, and limits it to the Search results Performance report (not Discover or News) and to configuration, not sorting or exporting.

Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

  • Repeats D1-C243 Day 1: The first rule for using LLMs on search data, according to a community speaker, is never to let the model…
  • Extended by D3-C501 Day 3: Before feeding a branded versus non-branded split to an LLM, spot-check a sample of queries in each group…
AnalysisD3-C441

Search Console's generative AI performance reports count impressions only, with no clicks and no query dimension (Google documents the Search report for AI Overviews and AI Mode, plus a separate Discover report), so measure visits that follow AI answers with your own analytics.

Author Ibrahim AnjroAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Used byrequirement DEV-MON-07

Across days and sessions 19

  1. Stage D1-C528 Day 1 · How Google interprets robots.txt

    Search Console's robots.txt report shows the robots.txt file as Google last fetched it, with a version history and the errors and successes of each fetch.

    extends
    Docs D1-C140 Day 1 · How Google interprets robots.txt

    Search Console's robots.txt report shows the robots.txt files Google found for the top 20 hosts of a Domain property, with their fetch status, warnings and errors; to test whether a specific URL is blocked, Google's help page points to the URL Inspection tool and to Google's open-source robots.txt library.

  2. Stage D1-C530 Day 1 · How Google interprets robots.txt

    Google said the robots.txt report uses the parser Google open-sourced at github.com/google/robotstxt.

    extends
    Docs D1-C140 Day 1 · How Google interprets robots.txt

    Search Console's robots.txt report shows the robots.txt files Google found for the top 20 hosts of a Domain property, with their fetch status, warnings and errors; to test whether a specific URL is blocked, Google's help page points to the URL Inspection tool and to Google's open-source robots.txt library.

  3. Stage D1-C544 Day 1 · Q&A

    John Mueller said that if the Crawl Stats report shows about half of a site's crawling going to discovering new pages, that is a lot of discovery crawling, which suggests that crawling of new pages is not the problem.

    extends
    Stage D1-C492 Day 1 · Q&A

    John Mueller said the Crawl Stats report's split of crawling by purpose, discovery versus refresh, gives a rough view of whether discovery crawling is in a reasonable range, though measuring publish-to-first-crawl time is more accurate.

  4. Stage D2-C884 Day 2 · Lightning session E: Managing Duplicates and Site Moves

    The technical steps of a community speaker's domain consolidation included submitting new sitemaps, filing a change of address in Search Console and updating internal links so the new pages did not rely on redirects alone.

    extends
    Stage D1-C540 Day 1 · Q&A

    Asked how to plan a migration that does not leave many URLs unindexed, a Google panelist said the answer is probably not sitemaps: decide what matters from the business's perspective (for example whether to consolidate languages); listing the new URLs in a sitemap is probably a good idea and cannot hurt, but it is not the main tool.

  5. Stage D3-C440 Day 3 · Inside Search Console: What’s New & How to Use It

    Google called AI reporting in Search Console an evolving space and expects the generative AI report to get richer, with more information in the future.

    extends
    Stage D1-C449 Day 1 · Q&A

    A Google panelist said he expected more AI reporting to launch in Search Console, without a timeline or a promise, because many people at Google care about giving site owners the information to understand and adapt to what happens in Search.

  6. Stage D3-C442 Day 3 · Inside Search Console: What’s New & How to Use It

    Search Console launched platform properties, which bring social platforms into Search Console, about three or four months before the October 2026 event.

    extends
    Stage D2-C960 Day 2 · Lightning session F: Media

    A community speaker said publishers can also verify their social accounts in Search Console, which makes it easier to track the performance of content repurposed for social platforms.

  7. Docs D3-C468 Day 3 · Inside Search Console: What’s New & How to Use It

    Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.

    extends
    Slide D1-C025 Day 1 · What's new in the world of Search

    Publishers and creators can claim a dedicated Search profile with a name, profile photo, cover image, bio, connected social and website accounts, pinned posts and links, and users can follow it.

  8. Docs D3-C468 Day 3 · Inside Search Console: What’s New & How to Use It

    Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.

    extends
    Stage D2-C960 Day 2 · Lightning session F: Media

    A community speaker said publishers can also verify their social accounts in Search Console, which makes it easier to track the performance of content repurposed for social platforms.

  9. Docs D3-C473 Day 3 · Lightning session L: Understanding SERPs and your users

    Google's launch post for Search Console's branded queries filter (20 November 2025) says the branded versus non-branded split is made by an internal AI-assisted system, not by a regular expression, and that some queries may occasionally be misidentified.

    extends
    Stage D3-C417 Day 3 · Inside Search Console: What’s New & How to Use It

    Google said query groups are not built by matching query text alone: deciding which queries belong in which group goes beyond simple text filtering.

  10. Stage D3-C492 Day 3 · Lightning session L: Understanding SERPs and your users

    Nik Vujic said GA4 setups that separate out traffic from LLMs do not capture visits from AI Overviews and AI Mode.

    extends
    Stage D3-C438 Day 3 · Inside Search Console: What’s New & How to Use It

    The regular Search Console Performance report still shows all traffic including AI features, while the generative AI view shows only impressions from AI surfaces.

  11. Stage D3-C495 Day 3 · Lightning session L: Understanding SERPs and your users

    Nik Vujic said he hopes Search Console's generative AI report will get query data.

    extends
    Stage D3-C440 Day 3 · Inside Search Console: What’s New & How to Use It

    Google called AI reporting in Search Console an evolving space and expects the generative AI report to get richer, with more information in the future.

  12. Docs D3-C498 Day 3 · Lightning session L: Understanding SERPs and your users

    Google's AI features guide says traffic from sites appearing in AI features such as AI Overviews and AI Mode is included in the overall search traffic in Search Console and reported in the Performance report within the Web search type.

    extends
    Stage D3-C438 Day 3 · Inside Search Console: What’s New & How to Use It

    The regular Search Console Performance report still shows all traffic including AI features, while the generative AI view shows only impressions from AI surfaces.

  13. Analysis D3-C501 Day 3 · Lightning session L: Understanding SERPs and your users

    Before feeding a branded versus non-branded split to an LLM, spot-check a sample of queries in each group, since Google's AI-assisted classification can misidentify queries; on URL-path or subdomain properties, where the filter is unavailable, a regex query filter is the fallback.

    extends
    Analysis D3-C435 Day 3 · Inside Search Console: What’s New & How to Use It

    Review the filters and regexes that Search Console's AI-powered configuration proposes before trusting the numbers: Google's launch post calls the feature experimental, warns that AI can misinterpret requests, and limits it to the Search results Performance report (not Discover or News) and to configuration, not sorting or exporting.

  14. Docs D3-C667 Day 3 · How long does it take to..?

    Google's robots.txt guide says its crawlers update their cached copy of a site's robots.txt every 24 hours, and that the Request a recrawl option in Search Console's robots.txt report refreshes it faster.

    extends
    Stage D1-C528 Day 1 · How Google interprets robots.txt

    Search Console's robots.txt report shows the robots.txt file as Google last fetched it, with a version history and the errors and successes of each fetch.

  15. Analysis D3-C435 Day 3 · Inside Search Console: What’s New & How to Use It

    Review the filters and regexes that Search Console's AI-powered configuration proposes before trusting the numbers: Google's launch post calls the feature experimental, warns that AI can misinterpret requests, and limits it to the Search results Performance report (not Discover or News) and to configuration, not sorting or exporting.

    repeats
    Stage D1-C243 Day 1 · Lightning session A: Automation and AI

    The first rule for using LLMs on search data, according to a community speaker, is never to let the model check its own output.

  16. Stage D3-C436 Day 3 · Inside Search Console: What’s New & How to Use It

    Search Console has a tool with which every property owner can tell Google whether the site's content may be used in AI search results, because Google wants content owners to control their content.

    repeats
    Slide D1-C029 Day 1 · What's new in the world of Search

    Search Console has a property setting called Search generative AI that gives direct control over AI Overviews and AI Mode without affecting web rankings. Its states are inherit from parent, include and exclude.

  17. Stage D3-C437 Day 3 · Inside Search Console: What’s New & How to Use It

    Search Console added reporting of the impressions a site's content gets in the AI surfaces of Google Search, found in the left navigation nested under Search results.

    repeats
    Docs D1-C124 Day 1 · How Search works and where's AI?

    Google's launch post for the Generative AI performance reports in Search Console (3 June 2026; rolled out to all sites worldwide by 31 August 2026) lists impressions, pages, countries, devices (Search only) and dates, and no click or query metrics.

  18. Stage D3-C439 Day 3 · Inside Search Console: What’s New & How to Use It

    Search Console's generative AI report shows impressions broken down by pages, countries and devices.

    repeats
    Docs D1-C124 Day 1 · How Search works and where's AI?

    Google's launch post for the Generative AI performance reports in Search Console (3 June 2026; rolled out to all sites worldwide by 31 August 2026) lists impressions, pages, countries, devices (Search only) and dates, and no click or query metrics.

  19. Stage D3-C440 Day 3 · Inside Search Console: What’s New & How to Use It

    Google called AI reporting in Search Console an evolving space and expects the generative AI report to get richer, with more information in the future.

    repeats
    Stage D1-C196 Day 1 · What's new in the world of Search

    Google said Search Console's generative AI reporting launched alongside the generative AI control, starting with impressions only, and may expand later.

Built on these claims 7

Developer requirements 7

Sources 19