Knowledge base v2.13.0 · Community edition · data through 2 October 2026
Thing · Feature
Search Console properties for a site's social and video platform channels, showing how that content performs in Google Search.
Glossary · Platform properties
Search Console properties for Instagram, TikTok, X or YouTube accounts, verified through a pop-up from the platform, that show how the account's content performs on Google Search, Discover and Google News.
Documented in
Google's help page on platform properties says ownership is checked periodically and, if the external login expires, access pauses until the account is re-verified; each account or channel needs its own property, and data takes a few days to appear.
Google Search Console Help · Day 3 · Inside Search Console: What’s New & How to Use It
Google's help page says platform properties show only how content performs on Google Search, Discover and Google News, not how often it is seen on the social or video platform itself.
Google Search Console Help · Day 3 · Inside Search Console: What’s New & How to Use It
Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.
Google Search Central · Day 3 · Inside Search Console: What’s New & How to Use It
Slide and stage claims that name it, the ones Google’s documentation does not cover first.
Google said it is working on adding more platforms to Search Console's platform properties beyond Instagram, TikTok, X and YouTube.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
A platform property is verified entirely from within Search Console: a pop-up from the platform, for example Instagram, asks the user to grant Google permission to identify the account and its handle, and completing it proves ownership without a token.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Platform properties have a newly designed landing page, similar to the Insights report, that shows overall clicks and the search types that lead to the account.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
The platform property landing page lists the account's top-performing content items, for example a channel's top YouTube videos, and the items trending up and trending down.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Search Console launched platform properties, which bring social platforms into Search Console, about three or four months before the October 2026 event.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Platform properties let a user verify ownership of an Instagram, TikTok, X or YouTube account in Search Console and see the traffic Google sends to that account.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Platform properties also show the query groups that lead to the account's content and the countries that send it traffic.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Because platform properties bring many new users to Search Console, Google published documentation and strategy guidance on them, covering how to identify the Search audience, use the 24-hour real-time view, export data and compare platforms such as Instagram and YouTube.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
In a YouTube platform property, long-form and short-form videos can be compared in the Performance report's comparison mode by URL pattern, /watch versus /shorts/; Instagram posts (/p/) and reels can be compared the same way.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Google's Search Console talk at the Deep Dive covered five Search Console launches of the past year: query groups, AI-powered configuration of the Performance report, generative AI control and reporting, platform properties for social accounts, and multimodal search reporting.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Media teams that publish on YouTube, Instagram, TikTok or X should add each account as a Search Console platform property and compare formats by URL pattern; Google's July 2026 post says an account already used for a Search profile should already give access to its data.
Ibrahim Anjro · Day 3 · Inside Search Console: What’s New & How to Use It
Kit items about Platform properties: their own words name it, or several of the claims they rest on do.
Add the brand's YouTube, Instagram, TikTok and X accounts to Search Console as platform properties
Rests on 7 claims, 6 of them naming Platform properties; its own words name Platform properties
Also inglossary terms Platform properties, Search profile
Things named in the same claim, with the number of claims they share.