Version 20 of the Screaming Frog SEO Spider, released in May 2024, was the first that could connect the crawler to ChatGPT through custom JavaScript, which let SEOs rewrite image alt text at scale.
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Day 2 · Thursday 1 October 2026 · 14:00
Lightning session F: Media
Two community talks, captured by a second attendee recording: rewriting image alt text with an LLM through a crawler (speaker not named) and 'prompt journalism' (Patrick Domanico, Technical SEO Manager & Freelance Journalist, dentsu: hand-over 'Patrick', the only Patrick on the official speaker list).
Said on stage 15
StageD2-C947
In a community speaker's case, an LLM asked to write alt text for a product image of a veterinary anxiety medicine for cats described only what it could see, a cat and a veterinarian, and dropped the stress, anxiety and medical-treatment intent of the page.
Speaker not identifiedEvidence transcript
- Extends D2-C462 Day 2: Google's guidance on generative AI content warns that AI output can contain hallucinations and says…
StageD2-C948
After shipping LLM-rewritten image alt text on a client's site, a community speaker saw the site's image performance in Google Search Console drop (no figures were given).
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To test LLM-generated alt text before a rollout, a community speaker recommended running the crawler's custom JavaScript in Screaming Frog's List mode on a few chosen URLs and reviewing the generated alt text, instead of crawling the whole site in Spider mode.
Speaker not identifiedEvidence transcript
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Used byrequirement DEV-IMG-02
Because not every generated alt text can be checked by hand, a community speaker's safer script adds the page title to the LLM's image description, so the alt text carries the page's intent and not only what the image shows.
Speaker not identifiedEvidence transcript
Used byrequirement DEV-IMG-02
- Extends D2-C537 Day 2: The text around an image is critical: Google uses it as context to understand the image and to rank it, so an…
StageD2-C951
A community speaker named the limits of the title-based alt-text script: it rewrites only the hero image, assumes the page title states the user's intent, had been tested in only one language or market, and runs on the free Gemini model.
Speaker not identifiedEvidence transcript
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StageD2-C952
A community speaker warned that articles still recommend rewriting alt text with AI, called AI a tool, and said that adopting such new AI implementations without applying existing SEO knowledge can damage ranking performance.
Speaker not identifiedEvidence transcript
- Extends D2-C462 Day 2: Google's guidance on generative AI content warns that AI output can contain hallucinations and says…
StageD2-C953
A community talk described 'prompt journalism' as journalistic and content work, such as interviews and podcasts, done with a prompt-assisted workflow whose aim is to optimize material already recorded, which holds expertise, quotes and context, rather than to create more content.
Speaker Patrick DomanicoEvidence transcript
Used byglossary term Prompt journalism
StageD2-C954
The first step of a community speaker's prompt-assisted workflow is cleaning the interview transcript of fillers, a step that needs editorial and SEO judgment because a published page is read by many systems whose way of consuming it is unknown.
Speaker Patrick DomanicoEvidence transcript
A community speaker cited W3C guidance that, when cleaning a transcript, it is usually not appropriate to correct the speaker's grammar or other mistakes.
Speaker Patrick DomanicoEvidence transcript
StageD2-C956
In the mapping step of a prompt-assisted workflow, an AI system splits an interview transcript into chapters with timestamps, headings and entities; in a community speaker's example it correctly extracted the subsea cables 2Africa and Equiano from a passage on Internet infrastructure in Africa.
Speaker Patrick DomanicoEvidence transcript
StageD2-C957
A community speaker said the chapters and entities extracted from an interview transcript can then be used to generate metadata and structured data for the published content.
Speaker Patrick DomanicoEvidence transcript
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StageD2-C958
The second step of the prompt-assisted workflow applies the newsroom's inverted pyramid (the five Ws and H first, then attribution and quotes, context and secondary text); because it is a fixed structure, it can be written as a prompt that generates the article.
Speaker Patrick DomanicoEvidence transcript
StageD2-C959
From one unified interview transcript, a community speaker's workflow produces a full article for the website and shorter angles for LinkedIn, Substack, X and YouTube.
Speaker Patrick DomanicoEvidence transcript
Things
A community speaker said publishers can also verify their social accounts in Search Console, which makes it easier to track the performance of content repurposed for social platforms.
Speaker Patrick DomanicoEvidence transcript
Things
Used byrequirement DEV-MON-09
Links to other sessions 5
- Stage D2-C947 Day 2 · Lightning session F: Media
In a community speaker's case, an LLM asked to write alt text for a product image of a veterinary anxiety medicine for cats described only what it could see, a cat and a veterinarian, and dropped the stress, anxiety and medical-treatment intent of the page.
extendsDocs D2-C462 Day 2 · What is Structured Data and why we need it on the internet.Google's guidance on generative AI content warns that AI output can contain hallucinations and says AI-generated metadata, including structured data and image alt text, should be fact-checked before publishing and the markup validated.
- Stage D2-C950 Day 2 · Lightning session F: Media
Because not every generated alt text can be checked by hand, a community speaker's safer script adds the page title to the LLM's image description, so the alt text carries the page's intent and not only what the image shows.
extendsStage D2-C537 Day 2 · Using images to your advantage and Engaging Search users with videosThe text around an image is critical: Google uses it as context to understand the image and to rank it, so an alt attribute alone is not enough.
- Stage D2-C952 Day 2 · Lightning session F: Media
A community speaker warned that articles still recommend rewriting alt text with AI, called AI a tool, and said that adopting such new AI implementations without applying existing SEO knowledge can damage ranking performance.
extendsDocs D2-C462 Day 2 · What is Structured Data and why we need it on the internet.Google's guidance on generative AI content warns that AI output can contain hallucinations and says AI-generated metadata, including structured data and image alt text, should be fact-checked before publishing and the markup validated.
- Stage D3-C442 Day 3 · Inside Search Console: What’s New & How to Use It
Search Console launched platform properties, which bring social platforms into Search Console, about three or four months before the October 2026 event.
extendsStage D2-C960 Day 2 · Lightning session F: MediaA community speaker said publishers can also verify their social accounts in Search Console, which makes it easier to track the performance of content repurposed for social platforms.
- Docs D3-C468 Day 3 · Inside Search Console: What’s New & How to Use It
Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.
extendsStage D2-C960 Day 2 · Lightning session F: MediaA community speaker said publishers can also verify their social accounts in Search Console, which makes it easier to track the performance of content repurposed for social platforms.