Knowledge base v2.13.0 · Community edition · data through 2 October 2026
Thing · Product
Google's video platform; its videos appear in Search, and channels can be added to Search Console as platform properties.
Since 16 September 2026, US publishers and creators qualify for a Search profile with 10,000 followers across YouTube, Instagram, X or TikTok, and media organisations can claim and manage profiles for all their sub-brands from one login.
Google blog (16 September 2026) · Day 1 · What's new in the world of Search
Slide and stage claims that name it, the ones Google’s documentation does not cover first.
Gary Illyes said over 219 million people in Southeast Asia consume content on or through YouTube daily (the daily scope was heard in two independent recordings but is not verified).
Gary Illyes · Day 2 · Using images to your advantage and Engaging Search users with videos
Google said it is working on adding more platforms to Search Console's platform properties beyond Instagram, TikTok, X and YouTube.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
In the example YouTube report shown in Google's Search Console talk, long-form videos still got more traffic and more impressions from Google than Shorts; this was one example channel, not a general finding.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Google's slide advised partnering with category opinion formers, such as YouTube creators, experts and institutions, who can give consumers extra reassurance.
Google said YouTube has surpassed Netflix as the number one streaming service, in the US and around the world.
Lino Cattaruzzi · Day 1 · Welcome and opening keynotes
Gary Illyes suggested considering video hosting platforms such as YouTube or Vimeo, because they solved video search years ago.
Gary Illyes · Day 2 · Using images to your advantage and Engaging Search users with videos
Google Discover is not included in Google Trends, because Discover is a content feed with no search box, while Trends counts only the queries people type into Google Search or YouTube.
Omri Weisman · Day 2 · Google Trends
Google has published a YouTube series of about eight episodes on using Google Trends for research, journalism, marketing and SEO.
Omri Weisman · Day 2 · Google Trends
The platform property landing page lists the account's top-performing content items, for example a channel's top YouTube videos, and the items trending up and trending down.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Google Trends data covers searches on Google Search, including web, image, shopping and news search, plus searches on YouTube.
Omri Weisman · Day 2 · Google Trends
Platform properties let a user verify ownership of an Instagram, TikTok, X or YouTube account in Search Console and see the traffic Google sends to that account.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
Because platform properties bring many new users to Search Console, Google published documentation and strategy guidance on them, covering how to identify the Search audience, use the 24-hour real-time view, export data and compare platforms such as Instagram and YouTube.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
In a YouTube platform property, long-form and short-form videos can be compared in the Performance report's comparison mode by URL pattern, /watch versus /shorts/; Instagram posts (/p/) and reels can be compared the same way.
Ariel Kroszynski · Day 3 · Inside Search Console: What’s New & How to Use It
The keynote's third driver was that information quality remains a core focus for Google, which wants high-quality sources to serve across Google Search, its AI experiences in Search, YouTube and Discover.
Lino Cattaruzzi · Day 1 · Welcome and opening keynotes
From one unified interview transcript, a community speaker's workflow produces a full article for the website and shorter angles for LinkedIn, Substack, X and YouTube.
Patrick Domanico · Day 2 · Lightning session F: Media
Cite YouTube's lead as US streaming watch time measured by Nielsen: that is the figure YouTube publishes, and no published Google source backs the keynote's 'around the world'.
Ibrahim Anjro · Day 1 · Welcome and opening keynotes
Media teams that publish on YouTube, Instagram, TikTok or X should add each account as a Search Console platform property and compare formats by URL pattern; Google's July 2026 post says an account already used for a Search profile should already give access to its data.
Ibrahim Anjro · Day 3 · Inside Search Console: What’s New & How to Use It
Kit items about YouTube: their own words name it, or several of the claims they rest on do.
Add the brand's YouTube, Instagram, TikTok and X accounts to Search Console as platform properties
Rests on 7 claims, 2 of them naming YouTube; its own words name YouTube
Also inglossary terms Platform properties, Search profile
Things named in the same claim, with the number of claims they share.