Google Trends is a free Google tool that gives access to a sample of aggregated, anonymized and categorized searches.
Speaker Omri WeismanEvidence transcript
Things
Day 2 · Thursday 1 October 2026 · 16:20
Google Trends
Speaker matched from his self-introduction to the official speaker list. No slides were photographed.
Said on stage 52
Google Trends data covers searches on Google Search, including web, image, shopping and news search, plus searches on YouTube.
Speaker Omri WeismanEvidence transcript
Things
Google Discover is not included in Google Trends, because Discover is a content feed with no search box, while Trends counts only the queries people type into Google Search or YouTube.
Speaker Omri WeismanEvidence transcript
Google handles more than five trillion searches a year, a figure Google announced publicly at the beginning of 2025.
Speaker Omri WeismanEvidence transcript
- Repeats D1-C006 Day 1: Google reports more than 5 trillion searches per year.
Google Trends data can be viewed for the whole world, for a single country or for a region within a country, for example Spain or Catalonia.
Speaker Omri WeismanEvidence transcript
Things
Google said Google Trends data is almost real time, reaching up to a few minutes before the moment of viewing.
“we have data that goes all the way back from 2004 and up until three minutes ago”
Speaker Omri WeismanEvidence transcript
Things
Google Trends offers time ranges from the past hour or the past day back to 2004, so search patterns can be compared across two decades.
Speaker Omri WeismanEvidence transcript
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StageD2-C759
Google argued that people search authentically, for health conditions, career troubles or home repairs, so aggregated searches reflect what a country or the world cares about better than the curated picture on social media.
Speaker Omri WeismanEvidence transcript
Google Trends has two flagship experiences: the Explore page and Trending now.
Speaker Omri WeismanEvidence transcript
The Google Trends Explore page, which Google called the heart of Trends, shows search interest in a query or topic and how it changes over time.
Speaker Omri WeismanEvidence transcript
- Extended by D3-C015 Day 3: Google said the difference between words and entities can be seen in Google Trends, where a term can be…
Google launched a brand-new Google Trends Explore page at the beginning of 2026.
Speaker Omri WeismanEvidence transcript
Things
The legacy Google Trends Explore page is still available but will be retired: Google is adding its features to the new Explore page until everyone can move to the new one (no date was given).
“the legacy Explore page, which is still available, but not for a long time”
Speaker Omri WeismanEvidence transcript
Things
Trending now, a tab at the top of Google Trends, shows the topics people are searching for on Google right now.
Speaker Omri WeismanEvidence transcript
Used byglossary term Trending now
Google said Trends' Trending now covered 125 countries at the time of the talk (October 2026), plus regions within many of those countries.
Speaker Omri WeismanEvidence transcript
A Google Trends Explore chart presented on stage put worldwide search interest in Gemini above ChatGPT for the first time ever in September 2025, during a sharp surge for Gemini.
Speaker Omri WeismanEvidence transcript
Google attributed the September 2025 surge in worldwide search interest for Gemini to the viral launch of Nano Banana (the image editing model in the Gemini app), as people searched for both Gemini and Nano Banana.
Speaker Omri WeismanEvidence transcript
Things
- Extends D1-C162 Day 1: Google said that after the launch of Nano Banana, its image generation model, the Gemini app became the…
After the Nano Banana surge faded, worldwide baseline search interest in Gemini stayed much higher than before, which Google read as a sustained gain in brand recognition.
Speaker Omri WeismanEvidence transcript
Things
Real-world events such as product launches show up directly in Google Trends search interest graphs.
Speaker Omri WeismanEvidence transcript
A Google Trends chart of worldwide search interest in AI from 2004 to mid-2025 showed a huge rise in the two to three years before mid-2025.
Speaker Omri WeismanEvidence transcript
Google said worldwide search interest in AI has climbed far higher since mid-2025, beyond the range of the 2004 to mid-2025 chart shown in the talk.
Speaker Omri WeismanEvidence transcript
Things
An early-2012 worldwide spike in Google Trends search interest for 'ai' was caused by the global hit song 'Ai Se Eu Te Pego', whose title contains the Portuguese word 'ai', not by interest in artificial intelligence.
Speaker Omri WeismanEvidence transcript
A Google Trends engineer found the cause of the 2012 'ai' spike by zooming in on that time range on the Explore page and reading the related queries.
Speaker Omri WeismanEvidence transcript
Google advised being curious and digging deeper when explaining a pattern in Google Trends, because context matters and the obvious explanation is sometimes wrong.
Speaker Omri WeismanEvidence transcript
Things
Worldwide Google Trends search interest for ski since 2004 shows strong seasonality, peaking every winter.
Speaker Omri WeismanEvidence transcript
Worldwide Google Trends search interest for ski also shows a mostly steady decline since 2004, which can be misread as falling search volume.
Speaker Omri WeismanEvidence transcript
Google Trends shows search interest, not search volume: each point on its 0 to 100 scale represents the share of searches for the term out of all searches.
“Search interest is not search volume.”
Speaker Omri WeismanEvidence transcript
Used byglossary term Search interest
Because total Google searches were far fewer in 2004 than today, a falling search interest share in Google Trends can hide a rising number of searches.
Speaker Omri WeismanEvidence transcript
Google said its internal numbers show the actual volume of ski-related searches is going up, even though ski's share of all searches in Google Trends has declined since 2004.
“we can tell you from our own internal numbers that we're seeing on Google Trends: the actual volume is, in fact, going up.”
Speaker Omri WeismanEvidence transcript
Things
Google stressed that the difference between search interest and search volume matters most when reading very long time ranges in Google Trends.
Speaker Omri WeismanEvidence transcript
Google presented three uses of Google Trends for content creation, marketing and SEO: keyword selection, scheduling and ideation.
Speaker Omri WeismanEvidence transcript
Things
- Extended by D3-C104 Day 3: To choose what to cover in depth, a community speaker's team used Google Trends to find what people in their…
For keyword selection, Google recommended entering candidate keywords on the Google Trends Explore page, setting the relevant country, region and time frame, and seeing which terms have the higher search interest.
Speaker Omri WeismanEvidence transcript
Google recommended using the keywords with higher search interest in Google Trends in page titles and marketing campaigns.
Speaker Omri WeismanEvidence transcript
The 'Commonly searched queries' section of the new Google Trends Explore page, called related queries in the legacy Explore page, lists queries that people typed in the same search sessions as the entered term.
Speaker Omri WeismanEvidence transcript
Things
Google Trends' commonly searched queries come as top queries, with the highest search interest or volume, and rising queries, with the largest increase from the previous time frame to the current one.
Speaker Omri WeismanEvidence transcript
Google recommended checking both the top and the rising commonly searched queries in Google Trends when selecting keywords.
Speaker Omri WeismanEvidence transcript
Things
For scheduling, Google recommended checking on the Google Trends Explore page whether the topics relevant to your domain show seasonality; many topics do, though not all.
Speaker Omri WeismanEvidence transcript
Things
Where a topic is seasonal in Google Trends, Google said the pattern predicts the next wave of search interest, which is the time to run a marketing campaign or have content ready.
Speaker Omri WeismanEvidence transcript
A Google Trends chart of US search interest over five years showed umbrella and sunscreen correlated, both peaking in June, against the common assumption that umbrella searches peak in winter.
Speaker Omri WeismanEvidence transcript
Google warned that assumptions about when search interest peaks are sometimes wrong, and advised checking the pattern in Google Trends for your own target market.
Speaker Omri WeismanEvidence transcript
For ideation, Google recommended Google Trends' Trending now, where a real-world event shows up within about ten minutes as people hear the news and search for it.
Speaker Omri WeismanEvidence transcript
Google said journalists use Google Trends' Trending now every morning to find content gaps: topics people are searching for that their publication may need to cover.
Speaker Omri WeismanEvidence transcript
The new Google Trends Explore page has a 'Suggest search terms' button that opens an optional Gemini-based side panel.
Speaker Omri WeismanEvidence transcript
Things
Google Trends' Suggest search terms picks the search terms or topics to compare from a plain-language request, which helps in a field you know little about, for example the most popular jazz singers in Japan.
Speaker Omri WeismanEvidence transcript
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Google Trends' Suggest search terms combines Gemini's knowledge of the world with Google Trends data.
Speaker Omri WeismanEvidence transcript
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Google Trends' Suggest search terms compares up to eight search terms at once.
Speaker Omri WeismanEvidence transcript
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Google said the search terms returned by Google Trends' Suggest search terms are ranked by search interest.
Speaker Omri WeismanEvidence transcript
Quick comparisons, a recent Google Trends Explore page feature, show year-over-year, month-over-month and week-over-week comparisons as chips when a single search term or topic is entered.
Speaker Omri WeismanEvidence transcript
Things
Clicking a Google Trends quick comparison chip overlays the search interest of the two time periods being compared.
Speaker Omri WeismanEvidence transcript
Google said colour maps of the geographic breakdown of search interest (regions within a country, or countries worldwide) had launched in the new Google Trends Explore page about a month before the October 2026 talk.
Speaker Omri WeismanEvidence transcript
The category filter of the legacy Google Trends Explore page has been reintroduced in the new Explore page.
Speaker Omri WeismanEvidence transcript
Things
Trends TV, at trends.google.com/tv, is a little-known Google Trends dashboard of what is trending on Google right now, meant for an office screen or as a screensaver.
Speaker Omri WeismanEvidence transcript
Things
Google has published a YouTube series of about eight episodes on using Google Trends for research, journalism, marketing and SEO.
Speaker Omri WeismanEvidence transcript
Things
What Google's documentation says 7
Google's Trends FAQ says Google Trends filters out searches made by Google products and services, including the internal searches made by AI Mode and AI Overviews.
“This includes internal searches made by AI Mode and AI Overviews.”
Publisher Google Trends Help
Google's Trends Help says Google Trends compares up to 8 groups of terms at once, with up to 50 terms in each group, while Classic explore (the legacy page) supports 5 groups of up to 25 terms.
Publisher Google Trends Help
Things
Google's August 2024 blog post said Trending now was available in 125 countries, with regional trends in 40 of them; the current Trends Help page says 100+ countries and regions.
Publisher Google blog (14 August 2024), Google Trends Help
Google's documentation says the Trending now page shows an approximate, bucketed search volume for each trend, with its growth against a predicted baseline.
Publisher Google Trends Help, Google Search Central
Things
Used byglossary term Trending now
Google announced Nano Banana, a new image editing model from Google DeepMind in the Gemini app, on 26 August 2025.
Publisher Google blog (26 August 2025)
Things
Google's Trends FAQ says Google Trends adds statistical noise to protect privacy, so one-off spikes on queries with low or no search interest may be noise rather than real search activity.
Publisher Google Trends Help
Google's Search Central guide to Google Trends says to use Trends to inform a content strategy only where a topic fits the business and its users, and to focus on terms where the site has expertise and experience.
“you shouldn't write about something just because it's trending”
Publisher Google Search Central
Things
What the press reported 2
Search Engine Roundtable reported on 19 August 2026 that Google Trends had added explore maps and a regional breakdown that morning, as announced by Google on LinkedIn.
Reported by Search Engine Roundtable (19 August 2026)
Things
Search Engine Roundtable reported on 2 September 2026 that Google had announced category filters for the new Google Trends Explore page, usable with or without a query.
Reported by Search Engine Roundtable (2 September 2026)
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Analysis by the author 10
AnalysisD2-C751
Google Trends cannot show demand that reaches people through the Discover feed, so Discover visibility has to be judged from Search Console's Discover performance report rather than from Trends.
Author Ibrahim Anjro
AnalysisD2-C753
By the author's arithmetic, more than five trillion Google searches a year means on average more than 13.7 billion searches a day, or roughly 160,000 a second.
Author Ibrahim Anjro
AnalysisD2-C772
On stage the Nano Banana launch was placed in September 2025, but Google announced it on 26 August 2025, so the September 2025 surge in Gemini search interest described in the talk came in the weeks after the launch.
Author Ibrahim Anjro
Things
AnalysisD2-C775
To judge a launch or campaign in Google Trends, compare the brand's baseline search interest before and after the spike, not only the height of the spike, because a lasting baseline lift is the durable gain.
Author Ibrahim Anjro
AnalysisD2-C781
Before treating a spike in an ambiguous keyword as demand for your topic, zoom in on the period in Google Trends and check the commonly searched queries, since another meaning of the word (as with 'ai' in 2012) may be driving it.
Author Ibrahim Anjro
Things
AnalysisD2-C788
A Google Trends line that falls over many years is not proof that a market is shrinking; compare terms against each other in the same chart, and take absolute numbers from keyword tools or Search Console impressions.
Author Ibrahim Anjro
AnalysisD2-C793
Compare candidate keywords in Google Trends for the exact country or region where the page should rank, because the higher-interest wording can differ between markets that share a language.
Author Ibrahim Anjro
Things
AnalysisD2-C797
In Google Trends' commonly searched queries, rising queries point to emerging sub-topics worth a new page or section, while top queries show the established wording to reuse in titles and headings.
Author Ibrahim Anjro
Things
AnalysisD2-C803
Publish or refresh seasonal content a few weeks before the seasonal rise that Google Trends shows for each target country, so the pages are crawled and indexed before demand peaks.
Author Ibrahim Anjro
Things
AnalysisD2-C817
The regional search interest maps in Google Trends give a quick first check of demand by country or region before localising content for a new market.
Author Ibrahim Anjro
Links to other sessions 4
- Stage D2-C770 Day 2 · Google Trends
Google attributed the September 2025 surge in worldwide search interest for Gemini to the viral launch of Nano Banana (the image editing model in the Gemini app), as people searched for both Gemini and Nano Banana.
extendsStage D1-C162 Day 1 · Welcome and opening keynotesGoogle said that after the launch of Nano Banana, its image generation model, the Gemini app became the number one app in the app store in 2025.
- Stage D3-C015 Day 3 · Making sense of users' queries
Google said the difference between words and entities can be seen in Google Trends, where a term can be searched as words or as an entity (Trends calls these a search term and a topic).
extendsStage D2-C761 Day 2 · Google TrendsThe Google Trends Explore page, which Google called the heart of Trends, shows search interest in a query or topic and how it changes over time.
- Stage D3-C104 Day 3 · Lightning session K: Facets of quality
To choose what to cover in depth, a community speaker's team used Google Trends to find what people in their market were interested in and then gave them that content.
extendsStage D2-C789 Day 2 · Google TrendsGoogle presented three uses of Google Trends for content creation, marketing and SEO: keyword selection, scheduling and ideation.
- Stage D2-C752 Day 2 · Google Trends
Google handles more than five trillion searches a year, a figure Google announced publicly at the beginning of 2025.
repeats