Knowledge base v2.13.0 · Community edition · data through 2 October 2026
Thing · Feature
A profile in Google Search where publishers and creators show their work and channels in one place.
Glossary · Search profile
A profile publishers and creators can claim in Google Search, with name, photo, bio, links and pinned posts, which users can follow. In the US, 10,000 followers across YouTube, Instagram, X or TikTok qualify since 16 September 2026. Its verified accounts are added automatically as Search Console platform properties.
Documented in
Search profiles launched on 4 June 2026, in the US first, for creators and publishers with a sizable following on at least one major social or video platform. They appear in knowledge panels and Discover.
Google blog (4 June 2026) · Day 1 · What's new in the world of Search
Since 16 September 2026, US publishers and creators qualify for a Search profile with 10,000 followers across YouTube, Instagram, X or TikTok, and media organisations can claim and manage profiles for all their sub-brands from one login.
Google blog (16 September 2026) · Day 1 · What's new in the world of Search
Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.
Google Search Central · Day 3 · Inside Search Console: What’s New & How to Use It
Slide and stage claims that name it, the ones Google’s documentation does not cover first.
Google listed eight ways AI Search helps users find and visit websites: preferred sources expansion, fresh perspectives and prominent links, subscription content, in-line quotes in AI Mode and AI Overviews, rich linking and embedded web, context on content sources, 'Highly Cited' labels and Search profiles.
Publishers and creators can claim a dedicated Search profile with a name, profile photo, cover image, bio, connected social and website accounts, pinned posts and links, and users can follow it.
Preferred sources, linked subscriptions and Search profiles all depend on users acting on a brand's behalf. They reward brands with a loyal audience and do little for anonymous lead-generation sites.
Ibrahim Anjro · Day 1 · What's new in the world of Search
Media teams that publish on YouTube, Instagram, TikTok or X should add each account as a Search Console platform property and compare formats by URL pattern; Google's July 2026 post says an account already used for a Search profile should already give access to its data.
Ibrahim Anjro · Day 3 · Inside Search Console: What’s New & How to Use It
Kit items about Search profiles: their own words name it, or several of the claims they rest on do.
Add the brand's YouTube, Instagram, TikTok and X accounts to Search Console as platform properties
Rests on 7 claims, 1 of them naming Search profiles; its own words name Search profiles
Also inglossary term Search profile
Things named in the same claim, with the number of claims they share.