Search Central LiveDeep Dive Europe 2026

Knowledge base v2.13.0 · Community edition · data through 2 October 2026

Topic · Search trends and Google Trends

Google Trends tools and features

Google Trends has two flagship experiences: the Explore page, the heart of Trends, which shows search interest in a term or topic over time, and Trending now, which shows what people are searching for right now, within about ten minutes of an event, with approximate, bucketed volumes. A new Explore page launched at the beginning of 2026, and Google said the legacy page will be retired once its features have moved (no date given, not in Google's docs); in the new page, 'Commonly searched queries' (formerly related queries) lists top and rising queries from the same search sessions. Newer features include a Gemini-based Suggest search terms panel that picks up to eight terms to compare from a plain-language request, quick comparison chips that overlay year, month or week over week, regional colour maps and a reintroduced category filter; the maps and the filter were reported by Search Engine Roundtable (19 August and 2 September 2026) but are not in Google's docs. Trends Help says Trends compares up to 8 groups of up to 50 terms, against 5 groups of 25 in classic explore. Google said Trending now covered 125 countries at the time of the talk, matching Google's August 2024 post (regional trends in 40 of them), while the current Help page says 100+ countries and regions; Google also pointed to Trends TV (trends.google.com/tv) and a YouTube tutorial series of about eight episodes. On Day 3 Google said the difference between words and entities can be seen in Trends, where a term can be searched as a search term or as a topic.

Based on D2-C760, D2-C761, D2-C765, D2-C804, D2-C768, D2-C762, D2-C763, D2-C794, D2-C795, D2-C806, D2-C807, D2-C808, D2-C809, D2-C811, D2-C812, D2-C813, D2-C814, D2-C815, D2-C816, D2-C764, D2-C766, D2-C767, D2-C818, D2-C819, D3-C015

31 claims · raised in 2 sessions · said or shown on Day 2 and Day 3

Open in Reef mapOpen in Graph

Things in this topic 6

Counts are claims that name the thing. All things

What to do

  • Use the new Explore page and move routine checks off the legacy page before it is retired.
  • Use Suggest search terms to find the terms to compare in a field you know little about.
  • Use quick comparison chips to check year-over-year change for a single term or topic.
  • Use the regional maps and the category filter to narrow a term to the right market and meaning.
  • Check Trending now, or show Trends TV on an office screen, for fast-breaking topics.

Day 2: Indexing 30

Said on stage 25

StageConfirmed by docsD2-C747

Google Trends is a free Google tool that gives access to a sample of aggregated, anonymized and categorized searches.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConsistent with docsD2-C761

The Google Trends Explore page, which Google called the heart of Trends, shows search interest in a query or topic and how it changes over time.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
  • Extended by D3-C015 Day 3: Google said the difference between words and entities can be seen in Google Trends, where a term can be…
StageNot in docsD2-C763

The legacy Google Trends Explore page is still available but will be retired: Google is adding its features to the new Explore page until everyone can move to the new one (no date was given).

“the legacy Explore page, which is still available, but not for a long time”

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConsistent with docsD2-C766

Google said Trends' Trending now covered 125 countries at the time of the talk (October 2026), plus regions within many of those countries.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConsistent with docsD2-C794

The 'Commonly searched queries' section of the new Google Trends Explore page, called related queries in the legacy Explore page, lists queries that people typed in the same search sessions as the entered term.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConfirmed by docsD2-C795

Google Trends' commonly searched queries come as top queries, with the highest search interest or volume, and rising queries, with the largest increase from the previous time frame to the current one.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConsistent with docsD2-C804

For ideation, Google recommended Google Trends' Trending now, where a real-world event shows up within about ten minutes as people hear the news and search for it.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConfirmed by docsD2-C807

Google Trends' Suggest search terms picks the search terms or topics to compare from a plain-language request, which helps in a field you know little about, for example the most popular jazz singers in Japan.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageNot in docsD2-C813

Google said colour maps of the geographic breakdown of search interest (regions within a country, or countries worldwide) had launched in the new Google Trends Explore page about a month before the October 2026 talk.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConsistent with docsD2-C819

Google has published a YouTube series of about eight episodes on using Google Trends for research, journalism, marketing and SEO.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things

What Google's documentation says 3

DocsSourceD2-C767

Google's August 2024 blog post said Trending now was available in 125 countries, with regional trends in 40 of them; the current Trends Help page says 100+ countries and regions.

Publisher Google blog (14 August 2024), Google Trends HelpAnnotates Day 2, 16:20 · Google Trends

Things
DocsSourceD2-C768

Google's documentation says the Trending now page shows an approximate, bucketed search volume for each trend, with its growth against a predicted baseline.

Publisher Google Trends Help, Google Search CentralAnnotates Day 2, 16:20 · Google Trends

Things

Used byglossary term Trending now

What the press reported 2

Day 3: Serving: Ranking, Search Console, and Performance 1

Said on stage 1

StageConsistent with docsD3-C015

Google said the difference between words and entities can be seen in Google Trends, where a term can be searched as words or as an entity (Trends calls these a search term and a topic).

Speaker John MuellerIn Day 3, 10:25 · Making sense of users' queriesEvidence transcript

Things
  • Extends D2-C761 Day 2: The Google Trends Explore page, which Google called the heart of Trends, shows search interest in a query or…

Across days and sessions 1

  1. Stage D3-C015 Day 3 · Making sense of users' queries

    Google said the difference between words and entities can be seen in Google Trends, where a term can be searched as words or as an entity (Trends calls these a search term and a topic).

    extends
    Stage D2-C761 Day 2 · Google Trends

    The Google Trends Explore page, which Google called the heart of Trends, shows search interest in a query or topic and how it changes over time.

Sources 15