Search Central LiveDeep Dive Europe 2026

Knowledge base v2.13.0 · Community edition · data through 2 October 2026

Topic · Search trends and Google Trends

Using Google Trends for SEO and content

Google presented three uses of Google Trends for content, marketing and SEO: keyword selection, scheduling and ideation. For keyword selection, compare candidate terms on the Explore page for the right country, region and time frame, use the higher-interest wording in titles and campaigns, and check both top and rising commonly searched queries. For scheduling, check whether your topics are seasonal in your own market rather than assuming (a five-year US chart showed umbrella interest peaking in June with sunscreen, not in winter), because a seasonal pattern predicts the next wave of interest and the time to have content ready. For ideation, Trending now surfaces events within about ten minutes, and Google said journalists use it every morning to find content gaps (not in Google's docs); Google's own Trends guide adds to follow trends only where the topic fits the business and its expertise. A Day 2 community talk made the same point for international sites: regional demand changes over time, as a chart of northern versus southern European interest in ceiling fans showed. On Day 3 a community speaker described using Trends to choose what to cover in depth when entering a new market, and Google's marketing research showed Trends charts of trust-checking searches such as 'is [brand] legit' rising since about 2020 in many markets and languages (said at the event).

Based on D2-C789, D2-C790, D2-C791, D2-C796, D2-C794, D2-C798, D2-C799, D2-C800, D2-C802, D2-C804, D2-C805, D2-C792, D2-C635, D2-C636, D3-C104, D3-C581, D3-C582

29 claims · raised in 3 sessions · said or shown on Day 2 and Day 3

Open in Reef mapOpen in Graph

Things in this topic 7

Counts are claims that name the thing. All things

What to do

  • Compare candidate keywords in Trends for the exact country or region where the page should rank, and reuse the higher-interest wording in titles and headings.
  • Map seasonality per target market and publish or refresh seasonal content a few weeks before the rise.
  • Use rising queries to find emerging sub-topics worth a new page or section.
  • Check Trending now for content gaps, but cover only trends that fit your business and expertise.
  • Re-check regional demand for core product categories at least once a year.
  • After a launch or campaign, compare baseline interest before and after the spike.
  • Track trust queries such as '[brand] legit' or '[brand] seriös' per market in Trends and Search Console, and answer them on the site.

Day 2: Indexing 27

Said on stage 18

StageConsistent with docsD2-C789

Google presented three uses of Google Trends for content creation, marketing and SEO: keyword selection, scheduling and ideation.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
  • Extended by D3-C104 Day 3: To choose what to cover in depth, a community speaker's team used Google Trends to find what people in their…
StageConsistent with docsD2-C794

The 'Commonly searched queries' section of the new Google Trends Explore page, called related queries in the legacy Explore page, lists queries that people typed in the same search sessions as the entered term.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConsistent with docsD2-C804

For ideation, Google recommended Google Trends' Trending now, where a real-world event shows up within about ten minutes as people hear the news and search for it.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConfirmed by docsD2-C807

Google Trends' Suggest search terms picks the search terms or topics to compare from a plain-language request, which helps in a field you know little about, for example the most popular jazz singers in Japan.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things
StageConsistent with docsD2-C819

Google has published a YouTube series of about eight episodes on using Google Trends for research, journalism, marketing and SEO.

Speaker Omri WeismanIn Day 2, 16:20 · Google TrendsEvidence transcript

Things

What Google's documentation says 1

DocsSourceD2-C792

Google's Search Central guide to Google Trends says to use Trends to inform a content strategy only where a topic fits the business and its users, and to focus on terms where the site has expertise and experience.

“you shouldn't write about something just because it's trending”

Publisher Google Search CentralAnnotates Day 2, 16:20 · Google Trends

Things

Analysis by the author 8

Day 3: Serving: Ranking, Search Console, and Performance 2

Said on stage 1

Analysis by the author 1

Across days and sessions 1

  1. Stage D3-C104 Day 3 · Lightning session K: Facets of quality

    To choose what to cover in depth, a community speaker's team used Google Trends to find what people in their market were interested in and then gave them that content.

    extends
    Stage D2-C789 Day 2 · Google Trends

    Google presented three uses of Google Trends for content creation, marketing and SEO: keyword selection, scheduling and ideation.

Sources 8