Search Central LiveDeep Dive Europe 2026

Knowledge base v2.13.0 · Community edition · data through 2 October 2026

Topic · Publisher controls

Search profiles

Publishers and creators can claim a Search profile with a profile photo, cover image, bio, linked accounts, pinned posts and a follow button. It launched on 4 June 2026 in the US for accounts with a sizable following. Since 16 September 2026, US publishers and creators qualify with 10,000 followers across YouTube, Instagram, X or TikTok, and media groups can manage all their sub-brands from one login. Day 3 linked profiles to Search Console: platform properties let owners verify Instagram, TikTok, X and YouTube accounts and see the traffic Google sends to them, and Google's social and video performance guide says that once a Search profile is claimed, all its verified accounts are added automatically as platform properties.

Based on D1-C025, D1-C026, D1-C125, D3-C443, D3-C468

6 claims · raised in 1 session · said or shown on Day 1

Open in Reef mapOpen in Graph

Things in this topic 5

Counts are claims that name the thing. All things

What to do

  • Add each social or video account as a Search Console platform property; a claimed Search profile adds its verified accounts automatically.

Day 1: Crawling 4

Shown on screen 1

SlideConfirmed by docsD1-C025

Publishers and creators can claim a dedicated Search profile with a name, profile photo, cover image, bio, connected social and website accounts, pinned posts and links, and users can follow it.

Speaker Gary IllyesIn Day 1, 11:35 · What's new in the world of SearchEvidence slide photo

Things

Used byglossary term Search profile

  • Extended by D3-C468 Day 3: Google's social and video performance guide says that if you already claimed your Search profile, all of its…

What Google's documentation says 2

DocsSourceD1-C026

Search profiles launched on 4 June 2026, in the US first, for creators and publishers with a sizable following on at least one major social or video platform. They appear in knowledge panels and Discover.

Publisher Google blog (4 June 2026)Annotates Day 1, 11:35 · What's new in the world of Search

Things
  • Updated by D1-C125 Day 1: Since 16 September 2026, US publishers and creators qualify for a Search profile with 10,000 followers across…
DocsSourceD1-C125

Since 16 September 2026, US publishers and creators qualify for a Search profile with 10,000 followers across YouTube, Instagram, X or TikTok, and media organisations can claim and manage profiles for all their sub-brands from one login.

“We've lowered the eligibility threshold to 10,000 followers across YouTube, Instagram, X, or TikTok.”

Publisher Google blog (16 September 2026)Annotates Day 1, 11:35 · What's new in the world of Search

Things

Used byglossary term Search profile

  • Updates D1-C026 Day 1: Search profiles launched on 4 June 2026, in the US first, for creators and publishers with a sizable…

Analysis by the author 1

Day 3: Serving: Ranking, Search Console, and Performance 2

What Google's documentation says 1

DocsSourceD3-C468

Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.

Publisher Google Search CentralAnnotates Day 3, 13:55 · Inside Search Console: What’s New & How to Use It

Things

Used byrequirement DEV-MON-09glossary term Search profile

  • Extends D1-C025 Day 1: Publishers and creators can claim a dedicated Search profile with a name, profile photo, cover image, bio…
  • Extends D2-C960 Day 2: A community speaker said publishers can also verify their social accounts in Search Console, which makes it…

Analysis by the author 1

Across days and sessions 3

  1. Docs D1-C125 Day 1 · What's new in the world of Search

    Since 16 September 2026, US publishers and creators qualify for a Search profile with 10,000 followers across YouTube, Instagram, X or TikTok, and media organisations can claim and manage profiles for all their sub-brands from one login.

    updates
    Docs D1-C026 Day 1 · What's new in the world of Search

    Search profiles launched on 4 June 2026, in the US first, for creators and publishers with a sizable following on at least one major social or video platform. They appear in knowledge panels and Discover.

  2. Docs D3-C468 Day 3 · Inside Search Console: What’s New & How to Use It

    Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.

    extends
    Slide D1-C025 Day 1 · What's new in the world of Search

    Publishers and creators can claim a dedicated Search profile with a name, profile photo, cover image, bio, connected social and website accounts, pinned posts and links, and users can follow it.

  3. Docs D3-C468 Day 3 · Inside Search Console: What’s New & How to Use It

    Google's social and video performance guide says that if you already claimed your Search profile, all of its verified accounts are added automatically as platform properties in Search Console.

    extends
    Stage D2-C960 Day 2 · Lightning session F: Media

    A community speaker said publishers can also verify their social accounts in Search Console, which makes it easier to track the performance of content repurposed for social platforms.

Built on these claims 1

Developer requirements 1

Sources 4